Hi everyone,
Thank you for your thoughtful questions and ...
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Hi everyone,
Thank you for your thoughtful questions and comments about the 2024 Winter Release. I enjoyed learning what y...
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Hello everyone,
Hopefully by now, you have all heard we have a new Global Head of Hosting at Airbnb.
@Catherine-Powell will be regularly posting updates in the Community Center and sharing more about what her and the team are up to. I know she will be keen to hear from you on those updates, so do keep an eye out for them! Outside of the updates, Catherine has also asked us Community Managers to help gather any additional questions or feedback you have.
To get the ball rolling and in true Community Center spotlight style, (plus many of you wanted to know more about her in our recent announcement), we asked her a few questions:
Can you tell us a little more about yourself?
I joined Airbnb six months ago to head our Experiences business. Prior to Airbnb I spent 15 years at Disney with the last three years in the Parks business, where I managed Walt Disney World, Disneyland and Disneyland Paris. I oversaw the theme parks, restaurants, retail boutiques and hotels. I’m a mother of three boys and a 14 month old, 90 pound “puppy” called Ozzy. I grew up in England, but have lived in Hong Kong, France, Germany, Australia, and now the USA. As a family we love to travel and explore new cultures. Which is just as well - my youngest son has been educated in four different school systems! I seem to spend my time on Zoom at the moment, but when I am free, I love to hike (with Ozzy), do yoga and have Airbnb experiences with friends and family I can’t see.
Why did you join Airbnb and why did this role attract you?
I’ve always had a deep appreciation for the Airbnb brand, and its mission to connect people and create a sense of belonging. Something that is more needed than ever at the moment. I was so excited to head Airbnb Experiences and help real people share their passions, personal perspectives, culture and histories. Now, as head of Hosting, it’s an honour to be able to amplify this responsibility and champion work that will empower all of our hosts, who are the engine of our brand. I’m humbled by the incredible teams of people who work day and night to build solutions in a very challenging landscape. This is a momentous time for the world; the travel and tourism industry, which represented about 10% of world GDP, has been shaken to its core. Our host community is also suffering. My job is to focus on repairing, rebuilding and coming out stronger on the other side.
Do you stay in Airbnbs or host? What are your biggest learnings using the product?
I don’t host yet, but I am excited to start when I don’t have a full house, with my boys at home. I love staying in Airbnbs. Once you have stayed somewhere where you feel noticed and cared for, it is difficult to imagine wanting to travel any other way. I had a particularly enjoyable stay with Linda in San Francisco. I was there on business, and coming home in the evenings and chatting to Linda about her travel stories, and love of film (I even gate-crashed her book club one night) was a truly unique and memorable experience.
I firmly believe that what makes Airbnb different is the personal touch: leaving fresh flowers, a welcome beverage, local recommendations. These things connect the host and their guest, many times without even having to meet in person.
I also love our experiences. My favourite in-person include fire-eating and discovering the speak-easies in LA. And since our launch of Online Experiences I have become an avid guest and traveled the world: meeting the dogs of Chernobyl; making Ricotta with a host in Sonoma; learning about Sake with ‘Wasabi’ in Tokyo; and preparing Sangria with Pedro in Lisbon.
What do you think is amazing about our hosts?
I’m amazed by the entrepreneurial spirit of our hosts and their commitment to offer the best level of hospitality in all its forms: from sharing a room in their primary homes, to teaching skill or sharing a passion; to setting up a small business venture like a bed and breakfast or boutique hotel. The care and personal attention that they put into making each guest experience so special is inspiring. And the fact that we are a community of individuals is what makes Airbnb, and what we can offer the world, so unique. No two hosts are the same.
I have also been struck by the resilience and resourcefulness of our hosts, especially now. When travel disruption was most acute, and guests uncertain, our hosts were already asking what they could do to help create safe and healthy environments when travel recovered. And as quickly as we could roll out the Enhanced Cleaning Protocol, hosts rushed to this resource. We already have over 1 million listings on Airbnb where hosts have attested to this rigorous upgraded cleaning routine.
I’m humbled and honored to be working with such a committed host community, especially at such a critical time for the world and for our company.
Can you share one of your most meaningful moments so far at Airbnb?
I’ve been here six months, and have only been in the Global Hosting role for a couple of weeks. There have been a great number of inspiring and positive moments, but a significant one that comes to mind was the incredibly difficult decision to temporarily suspend our Experiences globally, for health and safety reasons. I had joined Airbnb to run this business, and two months in I had to tell our hosts they had to stop hosting. Following this, we set up global listening sessions. Our founders, Brian and Joe, participated in these sessions as well. There is something profound about a crisis that brings people together. We were all frustrated, and many people were very upset and angry which was understandable. But the sessions became constructive discussions exploring options together. It was here that I heard from hosts that they wanted to offer online experiences. I loved their creative thinking and determination to continue to offer their experiences to our guests. We mobilized and built that product in 14 business days. It is now the fastest growing Airbnb product.
This will always be a milestone for me, because it proves the value of directly connecting with our hosts and power of building things together. I know Homes hosts are struggling, some are seeing a spike in demand, but most are still hurting and facing uncertainty. I am committed to making meaningful connections and bringing about positive changes for the entire host community.
What are you focusing on this year?
My first priority this year is to recenter the Airbnb business around hosts and hosting. We have a clear mandate from Brian Chesky to go back to our roots, and put hosts at the heart of Airbnb in the same way we did in the early days. We have been reflecting on the fact that Airbnb was born during a crisis in 2008, and we have come full circle to a new global crisis. The path we need and choose is to refocus on our hosts. Travel is changing, home sharing is changing, and our commitment is to help hosts succeed in this new world of travel. I’m focused on delivering tools and communicating information that will help our hosts rebuild their business and drive more bookings. Hosts are our partners, the true source of what makes Airbnb special, unique and amazing. This is my focus.
It wouldn’t be a community spotlight without a fun fact. What’s yours?
When I ran Disneyland Paris I had to give a speech, in French, in front of the President of France (President Hollande) and the world’s media. As I stepped up on stage my heels got caught in my skirt and I was stuck in a squat with my back to a thousand people, and the media. I considered pretending to faint. But then I sat down, took my shoes off, and walked barefoot to the lectern and gave my speech. When I was finished and went to walk down the steps the President and his accompanying Guards rushed to help me. And Disneyland Castmembers still call me Cinderella…..
Thank you so much for sharing more about yourself.
As always, please do share your comments and thoughts here, I’m sure @Catherine-Powell would love to hear from you.
Lizzie
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Thank you for the last 7 years, find out more in my Personal Update.
Looking to contact our Support Team, for details...take a look at the Community Help Guides.
Hi @Catherine-Powell ,
Congratulations on the new role. I loved reading all your replies, and it is great to see someone with your experience and background take over the role at one of the most crucial junctures that ABB (and the rest of the world) finds itself in.
Who better than someone who may have lost a slipper no doubt , but has the benevolent backing of a fairy godmother? 😀
I am a member of the community merely in the capacity of a guest, and I would like to suggest that ABB finds more ways to engage guests - to seek feedback and to provide some ideas.
I, for one, am a loyal fan of ABB and have had many positive experiences as a guest. So much so, as a family we now seek ABB accommodation as our first preference on most trips...The flower garden wouldn’t thrive as much, if not for the constant visitation from the bees!
It is clear from all of the responses to this thread, that you certainly your work cut out. But I’m sure you are going to address most of the issues, and come up with innovative solutions to most of the challenges.
I found your comment about Brian and Joe setting up ABB in 2008 very heartwarming. Indeed, the concept which was formed out of a urgent need back then, has evolved into a community that offers so much more than just an alternative accomodation. The pandemic is a once in a lifetime event which will (and already has) change the way we live our lives and do business.
I know ABB is in an enviable position when holiday travel resumes in full earnest and I’m positive that you guys will take the lead in creating entirely new travel experiences just as Brian and Joe did when the laid out the mattress for their very first guest.
I wish you every success in the new role. Here’s to a bright new future and a bountiful 2021.
Best wishes,
Jason Rebello
Hi @Jason1470,
Thanks for your kind welcome. It's great to hear from an Airbnb guest!
It sounds like you've had a fantastic experience with Airbnb so far, which is wonderful to hear, thank you for sharing it. Your bee analogy rings very true. I agree that there is progress to be made in engaging guests in the same way we do hosts here in the Community. If you have ideas on what might be the best way for us to do this then please do send them over. I will think on it as well.
You're certainly right that I and my team have a lot of work to do for hosts, but I'm also proud of the progress we have made so far. Indeed, we are looking forward to a wonderful 2021 for hosts, guests, and the whole of the Airbnb Community.
Best,
Catherine
Hi Catherine, I have in a previous post welcomed you to the platform and your position, but this time around I feel I need to make an observation.
Since I joined Airbnb in 2015 I have found the support offered to be fantastic. Being a Superhost I could dial up support, be greeted with the "Welcome Superhost, we will be with you shortly" and within 30 seconds I was talking with someone somewhere around the world, their knowledge of English was first class and when they opened the phone line my information would be up on one of their screens and my call was answered with a 'Hello Robin, How can I help you today'!. The help I required was excellent and it was simply an impeccable level of support.
This year however with the intrusion of COVID-19 and the layoff of many staff, the level of support has deteriorated exponentially! Support staff no longer want to make decisions, I have to go through a lengthy introductory procedure and I simply cannot get the help I desire! Let me give you an illustration.
I had a guest stay here, the reservation ending 10 days ago. They loved their stay, we got on like a house on fire and their desire was to leave a great review. They tried to submit their review and were hit with the Error 404 Ice-cream girl. I told them it was possibly a glitch in the system, wait 24 hours and try again.....same result.
At that point I contacted support and explained the situation. The support person, while being very pleasant said he could see an issue with the guests account and told me to get the guest to contact support!
Now previously Catherine that support person would have contacted the guest and fixed the problem, not so now, the problem was thrown back on me to hassle over with the guest. The net result is, I have lost a great review all because support could not be bothered doing their job!
That great support I have so enjoyed over the past 5 years has gone. This is just the latest in a number of similar issues this year, and it has got to the point where I feel it is just not worth contacting support any more, I know more than they know about the platform and I am better off trying to find a work around for myself.
*
Catherine, is it possible for you to get across to support that their role is not just to answer the phone.....by answering the phone they need to be competent and effective in how they handle that enquiry.
I have in 2017 worked in Airbnb email support for a year for 'Directly' so I do understand the way the platform runs and by God I would never have dismissed an issue the way the current phone pool are doing.
I know we can't expect miracles Catherine, and this year has been a challenge but, all I want to do is represent the company to the best of my ability.....and in return I expect the company to offer me the same courtesy.
Cheers........Rob
Hi again @Robin4,
Thank you for your message and your important observation. I appreciate you sharing your experience with me here, and I'm sorry to hear that you have had this issue. You're certainly right that with the onset of the pandemic we have had a lot more demand around our Support services. We are working hard to train our staff to better assist with the huge variety of queries that they receive.
I hope to have more news to share on this soon. In the meantime. please do keep sharing your feedback on this and other subjects.
Best,
Catherine
Hi @Catherine-Powell ,
Thank you so very much for taking the time to reply back to me, despite your busy schedule.
I do believe that ABB is missing out on a great opportunity to boost the business by not engaging with guests - for seeking feedback, for brainstorming ideas, or for gauging future expectations.
As a guest, I can say that I feel proud to be a part of the ABB community. There is a sense of ownership in the ideology of trust and mutual benefit, especially when you consider just how much of a big deal it really for strangers to be allowed into the sanctity of the host’s homes.
I do have some ideas in how ABB could tap in to this existing stream and I’d be happy to share them with you. Please let me know how best to do so.
One thought I have is that the overall intention when incentivising guests should be to reward good behaviour, and should not be based on how much revenue the guest has generated.
A community of like minded people would reap long term benefits; what better way to do this than to strive to have ‘super hosts’ and ‘super guests’.
Thanks for even asking for my feedback. This is much appreciated.
Best,
Jason Rebello
@Lizzie , thank you for the wonderful introduction of @Catherine-Powell to the CC Mob, having upper admin participating here is very encouraging sign that the Mothership is truly interested in the POV of those that keep their lights on throughout the year to welcome Airbnb's guests 24/7/365. I'm most excited to see -
"What are you focusing on this year?
My first priority this year is to recenter the Airbnb business around hosts and hosting. We have a clear mandate from Brian Chesky to go back to our roots, and put hosts at the heart of Airbnb in the same way we did in the early days. "
I suggest that focus be reset as the company mantra (all workers should read that before they start work)/ mission statement year in and out cause the majority of long term successful hosts that are both providers and customers rarely deviate from that overall goal. Not saying other company ventures aren't important to Brian and Company but as a whole, they aren't really important to us as purveyors of the world second oldest business, inn Keepers. They do become more important and irritating or worse to us when the core constituency that we serve is not #1 in the company that wants to be #1 in the world for what they do best, connecting guests and hosts from everywhere safely in privately owned spaces.
Catherine, your very brave to interact here and it would be awesome if we could expect that to continue, I can't tell you how many times folks here have put out an urgent APB to @Brain0 , @Anonymous or other admin teams members about important platform wide problems to hear nothing but silence in return (I know they are busy but why bother having a log in of you don't log in and participate?) . Calling it a community isnt really good enough, a real community is a place were everyone participates not just a place for "Decrees from the King".
I hope firstly that the mob here allows you to engage without overwhelming you with our particular specific host of urgent hosting challenges, @Lizzie and her squad of CC champions have proven to be excellent at helping hosts with those items when the CS teams fails to do so (too often in the last months). Lastly, please fight the urge to change things more than you fix broken stuff. Making sure the tools like the CS Teams and Data systems in place work perfectly as designed is a much more manageable and admirable goal than change for change sake. Hope to see you around the board, Happy holidays and stay well, JR
Hi @Melodie-And-John0,
Thank you for your kind welcome, and I appreciate your optimism and enthusiasm around my core aims for the hosting community.
I also appreciate your feedback here, and please let me reiterate our goal to put hosts at the center of our business once again. Of course, I understand that it can seem like there are a lot of other things going on within the business, and whilst this is true, we are working hard behind the scenes to drive progress on the issues that are raised by hosts here in the Community Center.
Other team members such as Brian and Joe do have a profile here in the Community Center, as they feel it is important to be able to deliver news directly rather than being entirely removed from our hosts. However, understandably, they don't always have time to participate, though I know they read your comments as much as they can.
I have enjoyed participating in the Community, and I certainly plan to continue the dialogue that I have with all of you as much as I can, as your feedback contributes greatly to our strategy going forward.
I hear your viewpoint on the need to improve the current systems before implementing new ones--a very insightful observation. However, I would caveat it with the fact that sometimes new solutions need to be sought out to deal with existing problems, so ultimately the two go hand-in-hand.
Please do keep sharing your feedback here, and I promise to keep reading and listening. Thank you again for your comment.
Best,
Catherine
My Pleasure @Catherine-Powell , I really do appreciate your personal and very considerate responses, I'm sure others and @Lizzie 's Angels do as well. A multi echelon highly communicative Community Center will benefit us all in the end by streamlining both urgent concerns and positive feedback to and from our global Airbnb Mothership. A toast to you and us, may we all have excellent health, great guests and well earned prosperity in the coming year (and years to come)! Safe Travels and Hosting, JR
Hello @Catherine-Powell,
I know my welcome is a bit late in coming, but it's better late than not at all right?
Welcome to the CC and thank you for choosing to be involved. Be rest assured, we will keep you busy😁.
I have been a host in South Africa for about 2 years, and my journey has been made easier by being a part of this community. This place has been a channel of strength and I am grateful for this community.
I am glad to read that the company leadership have chosen their focus back to its roots. Well, Covid-19 has done that for a whole lot us of us hasn't it? We have had to really search and understand what's important and what's not and then focus our hearts and energy on those things that are important.
Like many other hosts, I have made some suggestions previously here in the CC. And should I have others, I would be glad to share them as well.
May I suggest here now: please work continuously with @Lizzie and the team, they do know us well 😊. (I sometimes wonder how they keep up with us though🤔)
I wish you the very best Catherine.
Welcome again and God bless you.
Kind regards,
Kemi
@Kemi6 , "May I suggest here now: please work continuously with @Lizzie and the team, they do know us well . (I sometimes wonder how they keep up with us though".
Absolutely Kemi, the majority of platform wide challenges are highlighted , discussed, war gamed and solved in numerous creative ways here by Hosts and sometimes guests. No need to have tons of committees or listening tours, just allocate dedicated resources useful amounts of of time here listening, sharing and understanding what the day to day and long run challenges of being modern day Inn keepers and there is a great possibility that those bigger challenges can be identified and removed before they blacken Airbnb's eyes or its hosts or guests.
This board is exactly like a gold mine in lots of ways so Airbnb may have to sift through some rubble to get to the gold, its worth the work and we will all appreciate and benefit from the cumulative knowledge cause and effect in real time. Stay well, JR
100% JR. Whatever committee that Airbnb chooses to form without the team here at the CC would definitely fall short of the expected results.
They have their A-team right here.
Hello @Kemi6,
Thank you for your kind welcome, and it's never too late: lovely to hear from you.
Yes, I am certainly keeping very busy! I have enjoyed reading through the comments and feedback on the CC and responding when and where I can. This dialogue is an essential part of our work to improve the platform and experience for our host community.
It's fantastic to hear that you have benefitted from being a part of the CC, and I certainly hope you'll continue to come back and seek support from your fellow hosts here, as well as our very hardworking Community Managers. We will, of course, continue to work together to make improvements that change your hosting experience for the better.
Best,
Catherine
Dear @Catherine-Powell
Happy New Year!!! I am very grateful for your help in fixing system errors and keep my Superhost status. @Sergi contacted me and helped me and others to solve this problem.
I’m so sorry to bother you again but this matter is really important to Argentinian Superhosts and I supposed to many others around the community. Since March til October, Airbnb blocked our calendars to respect local authorities request. Our borders are still closed to foreign people. Local guests have restrictions to pay in dollars and Airbnb only accepts US currency here. Long term rental has been promoted and I've luckily rented my two apartments for several months. I think is not fair to continue the policy of minimum of 3 stays or 100 days to reach or to keep Superhost Status, cause locals or digital nomads use to stay much longer at only one stay.
I called Contact Center and they've suggested to ask my guest to split her stay to keep my Superhost status but it seems not appropriate...
I hope you could check this situation to continue encouraging long-term rentals among Airbnb Superhosts
Thanks in advance!
Warm regards
Marcela
Hi Catherine. Welcome to the team! My husband and I are retired and started hosting almost 4 years ago to help pay the property taxes, car insurance, etc. It did all that and so much more. The income is now our major funding for vacation travel! What we didn't expect is that it would be so much fun! We love meeting our guests, hearing their stories, and making new friends. Bill and I love hosting and have never had one issue with Airbnb. Keep up the good work and good luck in your new job!
Thanks, Cheryl
Querida @Catherine-Powell ,
Agradezco mucho tener esta oportunidad de comunicarme contigo, especialmente con algo tan delicado, porque no he sentido un compromiso profundo y una investigación a fondo de mi caso por parte del equipo.
Mi orgullo como anfitriona que ha trabajado duro durante tantos años, con determinación y amor por mi hogar y mis invitados así atestiguan en 155 evaluaciones, hacen que luche por que se me reconozca y se conozca una evaluación con sesgos sospechosos sin transparencia.
En principio hago aclaraciones:
Los mosquitos fueron una invasión que se produce cuando hay lluvias y calor, no trasmiten enfermedades esta especie.
Dejo los elementos y explicaciones para que no molesten a mis huéspedes. A los niños pequeños en la noche los pican en la carita, por eso es tan esencial poner los aparatos eléctricos y las tabletas que proporciono y están guardadas en un cajón en la cocina, se agrega el Off en aerosol que se compra en farmacias y se les coloca dos veces al día.
Las fotos de la niña y los mosquitos, la huésped lo plantea a los 10 o 11 días del check in. Son los padres los responsables de manejar colocando 1 tableta por noche y poniendo Off dos veces al día a los niños.
Si mis huéspedes no usan los aparatos y pastillas que están para las 6 habitaciones, las recomendaciones que son absolutamente efectivas, al igual que las fumigaciones que realizo con regularidad, pero no es saludable hacerlas permanentemente. Como anfitriona no es algo que pueda controlar.
El 18 de abril por la noche bajan ratas a tomar agua de la canilla de riego. Habiendo gente en el lugar es algo anormal en el comportamiento de los roedores. En la mañana van los expertos en ese tipo de fumigación y certifican QUE EN NUESTRA CASA NO HAY ANIDACIÓN. Son situaciones que se producen si hay, por ejemplo una demolición, como era el caso en mi misma manzana. Los vecinos fumigan también y en este caso se les dio una hormona que produce mucha sed toman agua y al tiempo mueren, no se encontró una sola rata muerta en nuestra casa.
Es un hecho que como anfitriona no puedo controlar.
La huésped se comportó fuera de las reglas elementales de convivencia dentro de la Comunidad. de Airbnb, me maltrató. Ella u otra persona de su grupo podría ser que me contagiara con Covid 19, (resultado de PCR positivo me dio el 1 de mayo) en medio de la pandemia y me recibió sin barbijo tanto ella y los adultos que la acompañaban.
Entró su familia argentina, desde el día que hizo el check in incumpliendo la cuarentena estricta de 7 días; no me informó si se hizo el test correspondiente ella y su familia de viaje el día séptimo de su llegada.
Además pasaron noches en mi casa, gente fuera de la reserva de 10 personas, llegando a juntarse 14. Yo misma, en una de mis dos visitas vi que estaban todas las habitaciones ocupadas, siendo el grupo de 2 matrimonios y 6 niños que compartían la misma habitación.
Es una antigua casa de 450m2 con muros altos SILENCIOSA, los ruidos del exterior NO llegan. Un oasis en medio de la ciudad. Tampoco a los vecinos les llegan los ruidos de nuestra casa. Mi vecina de enfrente pasa muchas horas entretenida en su balcón y veía entrar y salir gente en especial los fines de semana.
Pudo haber fiesta y/o reunión, pero sí sabemos que entró mucha gente. No tenía una cámara dentro de los espacios cubiertos o exteriores.
Hoy me ayudaría a probar si había una fiesta o una reunión con muchas personas fuera de la reserva.
Por esta razón, en pocos días tendremos dos cámaras que dejan videos grabados de las zonas exteriores.
Julieta Flanary, la única membresía que tiene con la Comunidad es
mi reserva que hizo, porque las otras dos están a nombre de su esposo.
Estoy orgullosa haber crecido como persona y anfitriona, de elegir, con mi esposo hacer una inversión de dinero importante, diseñar, arreglar y decorar, comprar hasta el último almohadón yo misma.
Lo que produjo una entrada que representa el 60 % de lo que necesitamos para vivir, después de retirarse mi esposo de su trabajo hace 6 años. Esto hasta mediados de marzo de 2020.
Muy activos junto a los grupos que defienden Airbnb y la condición del alquiler temporal, participando, yo misma y exponiendo en la Legislatura de la Ciudad frente a senadores, hoteleros y público. Y en todas las propuestas de Airbnb, no dejo de participar con entusiasmo.
Es de una enorme injusticia conmigo publicar la evaluación por la gravedad de sus dichos, son insultos a la Comunidad de Airbnb. Pero sobre todo, por el perjuicio económico enorme a mi y a mi familia que produce el contenido de sus palabras escritas y cargadas en mi página para lectura de posibles visitantes (imposibles).
Hay una Regla que informa Airbnb a quien va a escribir una evaluación: leer las opiniones de otros huéspedes para escribir comparando.
Julieta Flanary califica con 1 estrella todas las opciones disponibles para mi casa, es decir no leyó el resto de las opiniones de otros viajeros.
El equipo de Airbnb no recordó esta Regla de Oro para decidir si es correcta o no una evaluación tan distante al resto de las otras 155. Tiene un sesgo de sospecha, de no ser honesta y transparente.
Grave error de sacar el Superhost también, después de tantas veces seguidas y 9 años de obtenerlo casi siempre.
Tampoco, el equipo parece no saber que está cerrada la entrada de turismo en Argentina, por lo tanto no tengo reservas.
No enumero los daños dejados en mi propiedad y en los muebles.
Quiero tener la posibilidad de enviarte, Catherine, todas las conversaciones de mi página entre ella y yo, si lees verás las contradicciones y mentiras entre lo que allí escribe y la evaluación.
Un cordial saludo!
Angela Lucia Maria