Hi, It is a disgrace and dishonor behind this company, that ...
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Hi, It is a disgrace and dishonor behind this company, that now has a score if 1.3 on Trustpilot (18000+ reviews). I have co...
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Hello! I'd love feedback on our listing(s) for our small rural inn for which I have 7 suites listed on AirBNB. (One is linked below, the suites are all the same with unique decor in each.)
Open to any feedback on improving my listings. We are in a small rural area, but 30 minutes from a world-renown concert venue (Gorge Amphitheatre) that attracts people from all over the country and outside of the US, too. We don't struggle with bookings during concert season too much but helping people find us on the map 30 minutes away is sometimes a challenge.
Also, looking to fill the void with more weekday and off-season traffic - we are 30 minutes from other hotels and "off the beaten track" but when people find us they love it. We also have a winery/farm-to-table restaurant in the building that we also own.
Hi @Lisa10248 ,
I'm fairly new to AirBnB (and my listings are terrible but I will work on that as I am a little in limbo and have to work on the places themselves too!!), but in any case I'll offer some feedback on your listing...
The photos and decor of the place are superb. All of the touches, artwork, colour scheme and layout of the place look really great.
There's not much to fault in the photos (which I guess is the main thing people look at before delving into the text) but if I were being highly critical I'd suggest 3 things: 1) maybe add another photo of the place itself so the ratio between the place and the number of photos showing food, wine etc is tilted toward the apartment, 2) if there are activities nearby, e.g. walks, offer a landscape photo or a photo of the most popular activity which visitors may be attracted by & 3) the plan layout has a part at the bottom which I guess is not part of the apartment showing part of a bathroom - if that could be obscured or blanked out so that only the apartment itself is shown that would probably be clearer. Again, these are being highly critical, IMO it looks fantastic as it is.
In terms of the text, looking at the ad, you have a lot of repetition in the text - e.g. you mention the stairs several times. This is probably due to the way you completed sections when making the ad but as an ad viewer you see these all at once so maybe take a look as a viewer and then adjust accordingly.
I'm not sure what to suggest re: the location and the place being off the beaten track, you could perhaps counter this with a nod to clear instructions being provided or you could make a comment turning that into a selling point - along the lines of get away from it all etc.
Not surprising to see you have lots of great reviews.
best wishes,
Alan
HI @Lisa10248 !
What a stunning unit! It's decorated so beautifully and sounds like a terrific location!
Your listing is very informative for potential guests to understand what they're getting. You are also very communicative and focused on so much that would be of interest. I know your guests will appreciate that.
With that being said, I am an editor by trade, but also a communicator. So when I look at your listing, my first instinct is "wow there are so many places I would like to see, food I would like to eat, what a beautiful location this is in my top five!" Though I do feel that your listing details could be trimmed down... Because I did feel a bit overwhelmed as there are several options I don't know if I would have been interested in, and after reading so much I sort of lost track of what drew me to the property.
Many of the places and eateries you mentioned are mentioned in other areas of your listing (which potential guests will naturally gravitate towards when traveling for leisure and local attractions).
Might I suggest taking your copy and running it through AI, just to ask AI what it could offer you to "trim down redundancy". AI can be a great tool to do this!
Look at the places that AI took out.
That should be a great start. (Not that you have to do what it says, but it should help you get more succinct and/or see places for improvement.)
After taking those suggestions into consideration, I would suggest removing anything you've already listed elsewhere in the listing, or just minimize how you might be wording/restating things, such as parks, coffee shops, local restaurants etc, etc.
In my opinion, the main listing should be the basics that they really want to know and in succinct clear form: what floor, basic location, number of beds, etc. (which you have 👏🏼) then Airbnb does a fabulous job of allowing us to insert all of the other "extras" into our listing via the platform fill-in sections. I would stick to those for all of the heavy tourism details. Don't exclude really special valuable places it if you don't want to (it's just a suggestion to keep it brief).
A good example would be the keypad mention; you could actually write that someplace else that Airbnb provides and save the reader time. I have one on mine but it's not in the actual description of the listing it's elsewhere else.
I do want to say that I am grateful, as a guest myself and fellow host, that you are so respectful and let potential guests know they are going to be above a restaurant. It doesn't bother me personally, but it can often bother other guests very much! So the fact that you are respectful by putting that on the table immediately, I found wonderful and honest! I would definitely keep that! I was also thinking about how your post mentions that you'd like more traffic during the less busier times of the season- like weekdays... If the restaurant is less busier during those times, therefore possibly a tad quieter, that might be something you would mention in your listing! That would be a big perk for those who have an aversion to rooms over restaurants and could increase your booking rate during those times.
One thing that did confuse me about the listing, was how it mentioned there was one of eight units, however there is only one unit listed (and shown), which left me to question where are the other seven units were (such as if I wanted to rent a different one from you) ... But then I realized after rereading the listing again and looking at all the pictures again, I think you meant that you own one of the condos in the building. Am I correct?(Updated after I reread your post I noticed you own them all... ) If you are just listing the one unit on this, I would just state less on that. If you have multiple units believe there are options to add a link to those units on your host profile.
So I agree with the other commenter's note -about the layout plan... It appears to be two bedrooms on the plan, but the listing says one. It caused me to go back to the pictures and the listing to make sure I was reading it correctly and understood. (We all know that technology can be tricky, so if the guest is confused they may wonder if there a typo or field filled incorrectly or photos missing.) If it mentions other units but does not list them all, they may not understand and they may skip your place just because they don't understand it all. (Though mentioning multiple units is important so see below.)
So, if it's just one unit, I would definitely try to crop the other unit out. And as the other commenter also said, including a photo about what the building looks like or the door set-up inside in relation to other doors- might be a good idea.
Photos can help tell the story, and with trimming some wording it will bring it all together for your potential guests. It's fine if there's other condos there... But sometimes trying to explain it all becomes too much and even a bit confusing. (I had this experience when I stayed in an Airbnb in Kentucky, which I happen to love and we have now stayed there a couple of times. But the first time we stayed there, their over direction about where the door was had us traipsing up and down stairs all around the building in the winter in a blizzard- it wasn't fun. Sometimes less is more.)
In regard to being 30 mi away from the hotspot and it's tough in the off season, you might try to work something in on that... which could be a draw for those who want to be away from it all (like traffic, heavy, population, partying crowds, if that is the case there).
I think you have a great base!
Potential guests might just be a little overwhelmed by such a long listing and not read the whole thing...sometimes too much information is not good (I've learned this through lots of experiences with overstating information on every level in my personal and business life). I may have even done it myself in this response lol.
If you can keep it simple, and they are able to scroll through quickly, identifying the most important parts of what they want, they will most likely favorite your place and put it in their top five, or they may book immediately! It's definitely a gorgeous unit, sounds like a great location, and you seem like a very courteous host!💕
I haven't read any of your reviews, but you also mentioned why guests love it there! You might try gathering some inspiration for your description from those reviews from guest who stayed in the off-season, then you'll be speaking your next guest's language! 😉
I wish you much luck, and we are here to see your revised listing if you'd like to share later! Thanks for giving us the opportunity to support you!
Amber 💛
@Lisa10248 Initially, what I'm seeing is, not enough photo's of the room and its furnishings, any views from the windows (if there is a view) the mini kitchen, bathroom, etc. You mention the stairs multiple times, our listings have no elevators either and we mention "This is a walk up condo with flights of stairs, we have no elevator"
The listing looks well thought-out. There is no mention of how you get to the Condo's - Uber, Taxi, Renting a car. How far are you from an Airport and which Airport. If you did mention it, I must have not found that part
I'm probably not the best one to ask so when my wife returns from her business trip, I will ask her critique it for you.
Brad
Hi Lisa,
I totally agree with everyone else's suggestions! Also, I agree that yours is a beautiful listing!
If I could suggest one addition, it would be a map. Your listing notes that it is within "Walking distance to restaurants, grocery, park, espresso". I think that a simple map showing these amenities surrounding your inn would enhance your guest's understanding and encourage them to see your inn as part of an inviting community.
Our listing includes a map that outlines the path to our nearby beach and pier, as well as the downtown/restaurant area. It's a very simple (non-cluttered) map that we downloaded from google and includes walking distances and time. Guests have frequently referred to it as helping them to understand our central location to local amenities.
Hope this helps!
Cheryl
Hi Lisa, I agree with @Alan2003 and @Amber-Jeanne0 ... trim it down and accentuate the positive! AI is incredibly helpful with this. Apologies I did not have time to read anymore comments.
Two suggestions from me:
1. I would also tweak my description so you are emotionally selling it to your potential guests, rather than 'practically' selling it. Examples below using my own listing to show you.
Practically selling it: A short walk from John Forrest National Park you'll find our secluded 1 bedroom private cabin. It is fully self contained and a great gateway base to enjoy the hiking trails and picnics at 'National Park Falls'. Explore local indigenous place names and learn about Noongar culture.
Emotionally selling it: High on a hill but hidden from view is a place on the edge of a forrest. Where time stands still, and stories of ancient travel routes and serpents are still told by firelight. Watched over by Redgum sentinels from the old land, a refuge from the chaos and busy of the City. This is a place of pilgrimage, rejuvenation and renewal.
2. Lead with some comments from previous guests, for example (from your own reviews). "Lisa's place is a hidden gem"... and "Extremely well thought out space, highly recommend."
Hope that helps, and good luck
Bec xx
Hi @Lisa10248 , I'm wondering why you have not filled out your image descriptions? This is a missed marketing opportunity and an opportunity for SEO by adding in local attractions, events in area that guests are searching for online.
I noticed an event center close by I'm wondering if you have looked at their calendar of events to help fill your gaps? There is also a lake nearby and distillery. In all of your copy you do not mention any of these "other reasons" to stay.
You can also ask AI to help you figure out weekday stays. I'm in a rural area, but not as remote as yours and pricing strategy is what fills the harder to book Sunday - Tuesday nights.
You also have a restaurant soI am going to assume that you are using that opportunity to promote the Airbnb units you have available? Or at least when staff is chatting with people dining in the restaurant they could also collect data on why they are stopping in through conversations.
I love the renovation and how you managed to make it feel like an Airbnb and less like a hotel stay. "Best of both Worlds" 😀
I hope you find this helpful.
@Lisa10248 Your place looks very appealing, and your listing is wonderfully done. My one suggestion is for the listing headline/title. For someone unfamiliar with the area (as I am) I wasn't sure why you would be highlighting potholes. There are literal potholes on the road to my listing, also a rural area, and I prefer not to mention them. 😅 I did read the description and saw that it is near Potholes Reservoir and that could be appealing to many, so maybe just add Reservoir for clarification.