New Year Feedback!

Alex208
Level 3
Los Angeles, CA

New Year Feedback!

Hi fellow hosts! As we look to the new year, I would appreciate any and all feedback on my listing in Palm Springs, California.

 

https://www.airbnb.com/rooms/48647865

6 Replies 6
Rebecca
Community Manager
Community Manager
Suffolk Coastal District, United Kingdom

Hello @Alex208 👋

 

Thank you for posting in the Community Center. I'd like to tag some of our experienced hosts to join the conversation and see if they can offer any support/advice - @Karen1, @Kate2192, @Thomas3789 and @Kenchy0, I hope you don't mind the tag!

 

Whilst we're waiting, I also wanted to a share the topic "Fill your place faster" that may interest you too. 😊

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Please follow the Community Guidelines

Kate2192
Level 2
Darwin City, Australia

Happy New Year Alex!

Your listing is absolutely stunning! 
I don’t feel that I am in a position to comment on this question as my Airbnb listing is at the other end of the scale to yours!

Thanks Kate

Marie8425
Top Contributor
Buckeye, AZ

@Alex208 

I agree your property looks outstanding and your reviews are excellent.  I can see why a concern though not exactly a last minute booking and 2025 looks open.

Some maybe ideas:

Check your views on your listings.  Others have been commenting that the Summer Update had a glitch.

As I mentioned to them if a glitch did mess up their listing being seen and booked Airbnb may fix the glitch in the code but now you have a listing which has no recent traffic.  It is almost like being a new listing again, you have to show Airbnb Search people are interested.

You are going to market to someone planning an experience.

Set an Airbnb Custom discount for January and one for February.  January just for traffic February might actually convert.  When you do Airbnb Custom at 20% Airbnb will promote in their emails.

When you just do a nightly discount only problem can be is that when as a consumer we see the same discount for a month instead of thinking great deal, we start wondering if overpriced.

To stimulate traffic for your spots.  I would encourage using "Keywords".  Airbnb Search doesn't use them but internet searches do and they scan Airbnb.  Use like Chatgpt or some tool to give you some ideas for descriptions that have a focus on Keywords.  Maybe 1 sight or amenity for each description.  Change the description maybe evert 3 or 4 days.  Every time you make a change the date is updated and computers say something new.

Create multiple Guidebooks that focus on things potential Guests might Internet Search for a site or event.

 Your listings are beautiful and obviously had good traffic.  Just some stimulation needed.

 

@Alex208 

A early morning thought.
Your place it would not be the ordinary last minute January booking but doesn't mean it can't happen some do have the ability.

Do a Custom Promotion for January, at a price that will drive traffic but won't make you lose money should someone book.

Airbnb promotes the Custom Discount to their email list.

Promote it to others to look when they are browsing on Airbnb or the Internet Searches.

Mention the Custom Discount in the title.  The rules are set all your doing with the title is encouraging traffic.   People are most likely using their phone to look.  Phone Screens are small so the beginning of the title is most important.

An AI Tool will help you create a couple of titles that meets those ideas.

Whatever the title uses as keywords, your description should include that keyword along with your other choice.

A computer determines if a listing meets the customers possible wants. Customer's search like "Best Price" "Biggest Discount", you have to convince a computer, that even though no recent traffic, a potential selection for the user.  Keywords SPRINKLED haha will give the computer a reason to display. 

Just an FYI to everyone.  Airbnb has to do the same thing, get internet traffic.  They probably spend tons identifying "keywords".

Take advantage lol.   Field Titles are Discounts not Sales.

The description of an amenity and filters.

Airbnb has traffic so they must of picked well.

 

Thomas3789
Level 4
Collierville, TN

@Alex208 Happy New Year! Thanks for seeking feedback on your property. Here are a few first impressions.

 

Positives:

  1. Gorgeous Pictures! They look so clean, crisp, and give a great overall view of someone's stay at the property.
  2. Great Hosting! Your 4.96 rating says a ton, and lots of reviews (not just 8-10 reviews or something). You are a great host and guests have been incredibly complimentary of your property and hosting. Great job.
  3. Property Description! Simple yet thorough. There isn't much fluff. I read the description and feel like I have a great overview of the property. 

Areas to Consider for Growth (If you were a client we could narrow these a lot more for your specifics, but since these are general first impressions)

  1. Additional POV Pictures: Your modern, chic look needs to be upheld but with a few more Point of View (POV) pictures. For example, there are great kitchen pictures that show the layout, but not much ability for someone who cooks to see what type of pots, pans, cooking utensils available by the stove. 
  2. Add a Little More "Pop" to the Pictures: The very strength of your pictures (simple, modern, chic) has a shadow side, it can sometimes create not enough pop to catch people's attention. Trying adding a glass of wine on the kitchen table, a flower onto the table of the breakfast nook, adjusting the contrasts on the pictures to increase the pop of the plants, a Netflix sign on the TV, etc. It doesn't need to be every picture, but a couple more could be added.
  3. Increased Dynamic Pricing: It seems as though you are using some dynamic pricing already. However, it seems there is not a lot of differentiation between weekdays and weekends. Greater differentiation of daily prices could incentivize longer stays when weekdays are typically harder to book. 
  4. Minimum Night Stays: I notice you have a 3-night minimum. Did you know that 29.9% of hosts also offer 1 or 2 night minimums? It looks like May-August, the average length of stay is under 3 days. That means you will never show up on half of searches. I would assume that is on purpose to encourage longer stays, potentially better guests, etc. I have found it helpful to lower the minimum number of nights but increase the ADR of a single night stay. Discounts can be given for 3 nights or greater to bring the prices you believe guests would pay. This type of strategy allows you to be seen on many more searches, gives your GREAT rates if someone really wants the property, and still discourages a single night stay. Another change would be to force at least 2 night minimum for weekends.

Hope these help! You are doing great. Let me know if I can speak into this more.