Hi Karen - yes, I'd recommend off-season pricing. You can easily change your pricing down, up, down again, up again, to test what works for your listing/your comfort level with pricing. If you haven't already, see what the pricing is for the listings that you would consider your competition. In my market, I follow a few listings and can see that some of them aggressively cut prices mid week and off season. I also see listings that never budge on their price, just have one price all year, every day of the week. Both listings have bookings and it is hard to say who is leaving money on the table. There is no magic number for a percentage, however, for me I use my competition as a best guide. I have a narrow price range that I am comfortable with and change pricing frequently up and down. Another tactic I use is minimum stay. I don't do too many two night weekends, however when I do offer two nights on the weekend then that individual nightly price is sometimes higher. I also sometimes set the minimum at 4 nights and then that price is a lower nightly rate. For reference my general minimum night stay is 3.
