While everybody is talking about the Top 1/5/10% property highlights feature that was rolled out in the Summer 2024 release, nobody has raised a concern about the "Bottom 10%" label that was introduced along with it. Just like the "Top 1%" label, the logic for this "Bottom 10%" label is very subjective. There are no clear metrics that shows why a property has been categorized under it.
This label adds a negative tag to the property, which overrides the overall ratings and reviews that we have gathered over months/years. For example, a guest would be willing to consider a property with an average rating of 4.7 with some good recent 5-star reviews. But once they see this label just above the reviews, they will definitely not book it. I mean who would want to stay in a Bottom 10% property, right? This will also take away the opportunity for hosts to improve our ratings in the future. No bookings means no new 5-star ratings.
I wonder what value AirBnB is gaining out of tagging their host's property with such negative labelling, even when the property has a good enough rating to be on their platform? If you want us to delist, just let us know.
Disclosure: We have been impacted by this Bottom 10% label and our conversion rate has gone down to 0% (despite having 86% first-page search impressions and 9% search-to-listing conversions). And if you think you won't be impacted by it, remember it is just a matter of 1 biased negative review from a guest to override your overall rating and get you tagged as Bottom 10%!