If you’re an online Airbnb Experience host then you need to think of your Experience in three parts: before, during, and after.
The before part is your marketing. The title and cover photo are of extreme importance. You have to make yourself stand out not only from your direct competition but everyone because Airbnb tends to mashup all the experiences via recommendations. This part will get the user to click on your Experience.
Once there, you need to both attract the right guest and repel the wrong guests. How to do this? Be honest. Be specific. Set expectations. Mismanaged expectations are the only thing that results in bad reviews.
Eliminate all the fluff from the ‘What you’ll do’ section. First, all your competitors have overused the fluff text. Second, our attention spans are minimal.
Use bullet points. This makes the information easily digestible.
Give an outline. These Experiences are quite predictable. Tell me exactly what I can expect to learn or experience.
I suggest sending a message to the guest 24-hours in advance reminding them what to bring, if anything, and subtly hint that you will be delivering a 5-star experience. This is a persuasion technique to help your review.
The during part is the actual live experience. No one is taking these hour-long online Experiences to become an expert. Cover the basics, cover the ‘hacks’, and make it fun. It must be fun. If it feels like a lecture, your viewer will tune out.
Think to yourself if your viewer was going to a dinner party, did you equip them with some interesting things related to the subject which they can talk about?
Last night I watched a documentary about how we are living in a simulation. It was tremendously interesting. The documentary was the same length as an online Airbnb Experience, but I learned enough to be able to have a rather detailed conversation with someone at this hypothetical dinner party.
Finally, provide notes. In the Explore Card Magic Experience, I wish I recorded the screen as I forgot many of the tricks I learned. I was taking notes during the Handwriting Analysis Experience, but I still could have benefited from a summary sheet. Same with the Personalized Interior Design Workshop Experience and Trigger Point Therapy with an Olympian online Airbnb Experiences.
Two more tips during the Experience:
- ask all participants to mute themselves unless they have something to say
- If you’re giving a presentation increase the size of your mouse or add a circle around it to make it easier to find
The after part is the part immediately when you turn off the camera and exit the Zoom. Airbnb is going to request a review from the guest immediately via a notification on both desktop and mobile. If there was anything you promised the guest, delivery it in real-time.
Additionally, after 24-hours, send a nice message to the guest requesting a review. You can say this:
“Hi, Danny. I hope you’re well and I’d like to ask a quite favor. As a host, reviews are extremely important for my future reservations and online reputation. I hope you can make time to leave me a review and share your experience with my future guests :D”
