Sublimity, OR Level 1
Up until Dec 2022 I used to be about 70% booked. Since the start of January 2023 I am not seeing any bookings. Does anybody what has happened?
I listed my property in January as a new member of Airbnb and thought it would fly off the shelf. So far, I have had zero bookings but 100 viewings. Is this amount of viewings positive? Being new I'm not sure what to expect. Any advice from more experienced owners would be appreciated.
We have also seen a marked drop off in bookings over the past few months. It is not because of increased competition, at least not locally, since other hosts in the area are also seeing little or no activity. Also, when I say that bookings are down, that is relative to what we would expect for these months based on many years as Airbnb hosts.
I wondered about the "Summer release" issue but when I search our area for listings, our listing comes out near the top like it usually does. But we live in a small midwestern town with few other Airbnbs nearby. When looking for places for us to stay when we travel, I have seen some weird things. I recently searched for Wrightsville Beach NC Airbnb listings on my phone and got a lot of listings for the nearby town of Wilmington, where rates are lower, and almost none for Wrightsville beach. I thought that there must be more than that and checked that I did not have any filters engaged, I did not. I tried zoning way in on the map, still nothing. Then I checked the same area using the Airbnb site on the web browser on my desktop computer and found scores of listings for Wrightsville beach. (but note that I was also using the web browser on my phone). Since I could not find those Wrightsville beach listings on my phone, even when I was specifically trying, there is something funny going on with how Airbnb shows listings on the phone.
But, as I said, that does not seem to be the problem for our own listing. I checked the rates at the local hotels and found some that had similar or even lower rates than us when all fees are included. They are not great hotels, but not terrible either, still I think we offer a better place to stay. Also I have no reason to believe that the hotel rates have recently gone down. So I am still not sure what has happened to recent Airbnb bookings.
Not wanting to state the obvious or repeat what other have already said, but I think January is always a tough time of year (in the UK). I've been hosting 8 years and have a close to 100% occupancy for the dates I want to host, but I always have to work that bit harder to make it happen in January.
Being aware of this, I keep it in mind quite far in advance. I keep an eye on my local competition, and set my pricing very competitively, with an aim to get a longer stay booking quite far in advance. I accept my actual "profit" will be minimal due to this. I'm happy if I break even in January, and taking this approach I always do.
This year I've had only one vacant day in January, with two bookings making up the 30 days, so I'm very happy.
December was definitely the most difficult month I've ever had. I really had to work to get bookings, at a time when I normally have no problems. The cost of living crisis is definitely hitting consumer spending, so I guess it's no surprise. This is likely impacting you too, amplifying the usual quiet January where everyone is broke following Christmas and clinging on for dear life for pay day at the end of January.
Be aggressive with your pricing, and keep updating with an eye on your local competition. View January as a month where you just want to take money in. Your profits will come at other times.
I went from having fairly consistent bookings for the 6 months that I have listed, to suddenly getting ZERO inquiries from late November until mid-January (7 weeks). I have 100% five star reviews and have not cancelled anyone, I respond quickly, etc.
I called and questioned it. I was told "we will refresh your listing," and my views immediately went from 5-10/day to 30/day and I got 3 inquiries and two listings in two days. I didn't know you could track view/day, booking rates, etc-- it is under INSIGHTS>VIEWS. Now the views are starting to retreat back toward their norm. I'd like to know if my views were artificially suppressed before, or if they just artificially boosted them to throw me a bone. Either way, it's amazing what they can do. I'm in an area where it should really just be a case of location, amenities and price.
Very few Airbnb reps know about the clearing/ refresh option or have the ability to do the "refresh" but it does exist.
I have had it done about 4 times in the last 7 years. It works every time.
I had them do this earlier this year and I went from zero to an influx of bookings. Then it stopped again and has been dead ever since. When they refresh your listing or clear cookies on their end it somehow enhances the algorithm only upper management typically American-based customer service reps have done this.
The issue is if you ask for an American rep they become very defensive and stall you then close the ticket. Don't allow them to lie to you some reps have the ability to put filters on your listing that kills your business. I had a guest lie about my listing years ago because they wanted to scam money back. The rep didn't check with me he just blocked my listing somehow. So it was visible, not bookable. Another rep caught this and asked for proof that the guest lied and then immediately removed the filter. Within the week I had a booking.
Same thing for me. I have a great listing with 4.9 stars and a long-standing super host. We were booked straight from the day the listing was open and as soon as the law changed the listing went cold. It's been 4 months
The app has a filter that shows the listing is active and visible but to very few. I went from thousands of views to only 300 for a two weeks or more period.
It could also be that the algorithm only shows a handful of guest verse thousands. My listing doesn't require a permit because I rent for over 31 days. This is not an issue there are lots of mid-term travelers looking for longer stays. I have had Zero inquiries zero bookings and zero support in over 4 months. The Airbnb staff said because they can see it there is no issue.
I have dropped the price taken off cleaning and offered deals. I have changed photos and followed every suggestion the app sent. It's a technical issue that has something to do with their filters and the algorithm, but the customer service refuses to do any tech research. Good luck and try another platform don't wait the customer service has been zero help
That's really interesting. I have not yet heard of someone getting a 'refresh' from Airbnb. I was just told (after the Summer Release) to lower my prices (that's a no), allow shorter stays (no, again) and open up dates on the calendar (not possible, those are blocked for direct bookings, which I need since Airbnb has screwed so many of us over).
Other hosts have reported they were advised to improve their listings, include 'front page worthy photos', key words, etc. etc.
It's all meaningless. Airbnb's algorithms have been redesigned and that redesign does not favour many previously successful hosts.
I’ve also never heard of a ”refresh” option, but it certainly sounds like it might be a possibility that Airbnb have. As well as supressing listings. I’ve been watching my views per week, and have sometimes seen strange patterns, were I would have quite many views every day for a week or two, then suddenly drop to zero for a week. Right now I’m on my way up again from a ”zero-week”.
However, when searching incognito/private view, my listing right now actually comes up on page 1-3, depending on dates. (That used to happen only when not incognito.) So I’m thinking if I’m clearly visible and showing up high in searches, but still not getting many views, it is probably because there are not many guests booking right now, for the dates I have open (have not opened May-Aug yet). Or could it be that people just hate my first photo…? 😂
For some reason Airbnb bookings have dropped off a cliff this year.
Last year 70% of my bookings came through Airbnb. This year less than 10%.
Basically since the summer update.
@James2743 : Are you only seing a decline in Airbnb bookings, but not in total bookings? Are you comparing actual figures for last year, and bookings for this whole upcoming year? Could it be that Airbnb guests book with shorter notice, so that the share of Airbnb will increase when you get closer to a specific month?
I’m only on Airbnb, so cannot comment on whether Airbnb might be losing market share in my area. And this time of year last year, I was not open for bookings. But it is rather quiet, I have hosted 1 stay in Jan, have 1 booking for mid-Feb and 1 for mid-March. I have not opened up spring and summer yet.
The whole market seems to be a lot slower this year, but where some channels are slow but active, Airbnb is slow but dead.
I have been a superhost since I first listed but this year i don't think I'll make it. Not through quality or reviews, but just that I'm not getting enough bookings through Airbnb to get the minimum numbers.
I am a fairly new co-host. I manage one listing but this seems like a widespread issue! Our calendar looks like the Super host rating is given as a pity boost! Considering eggs are almost 7 to $8 a dozen, I understand the struggle. People still want breaks and vacations but the economy is against the outlook on tomorrow. The drop in reservations have truly been a major concern to most host. The rural area where our rental is isn’t a high tourism destination. We do provide a secluded rustic cabin on a creek for a modest price for travelers. Also it is located just a few miles off a major interstate with no motels within approximately 15 miles. With this in mind, our normally booked cabin is empty. We have ran promotions, added perks, lowered prices and cleaning fees. But as a host you can only drop so far and maintain a rate that is not considered low price/ low quality expectations. What is the remedy to find that balance and be able to maintain Super host status. Right now the previous guest are not even leaving reviews. I have left reminder messages helping them to understand reviews are useful to host and very helpful to other guest. I’m gonna stop babbling but any useful insight would be wonderful! Also as was mentioned in other post, searches are leaving out common accommodations. Small rustic cabins on creeks should be in a category for smaller, intimate, rural stays. Anyway I think I got off subject and added a few. I’m sorry but the empty calendar is still the main concern! Please advise….😊
The economy. Many poor decisions were made post-Covid by many countries that are coming home to roost. Simultaneously, Airbnb change its advertising emphasis and as a direct result certain types of listings are not receiving the same boost as in the past, for intentional and accidental reasons. A strong following (and uniqueness) is now very important to weather this 'storm'.
Being a family that lost people we loved to covid death before the vaccine was available including a very dear friend dying of covid, I can say that saving lives is never a bad choice. Humans are not replaceable businesses is.
That being said, has nothing to do with covid.
I see so many other listings booked solid with competitive pricing. Other platforms are doing great, travel is up, especially business travel. The Airbnb platform has changed its focus and algorithm to Destination travel. This killed many good listings. There are many tech issues since the app made all the upgrades and added new features in November / December but the company will not address or admit issues. I have had an error message every time I send a message for months.
Guests come and are on Facebook every evening showing their friends so they book and that has accounted for about 25% of guests we are getting this year; another 25% are repeats (parents now bring the friends/family/kids) and the steady media exposure (certainly includes Airbnb) accounting for the rest.
However, we also experienced a spooky silence in September/October when normally that is when the bookings pour for the next year.
I'm having the same problem. For the past two years I was at 80% occupancy and getting decent rates. This year I have had 0 bookings. I can't figure out why my listing isn't even showing up. I'm rated as a Superhost, so I don't think it has to do with not having enough ratings. The other day my friend went through to try and find my place and said they never found my listing until they actually zoomed into my street, and even then it was at the bottom of the page. I keep asking customer service for help, but so far all they do is refer me to a generic article. I have Mardi Gras coming up and have no bookings at all. If you have figured out what's going on I'd love to know how you fixed it. Good luck