As We Know Whenever We do Something there is Emotion behind Every Action
As Traveler Go Through 100s of properties after the Searhc Their emotion at Rollercoaster
To create desire for travelers booking properties on Airbnb, principles shifting the focus to what guests lack, what they desire, and how their emotions can be connected to the experience of staying at a property.
The goal is to highlight the difference between what they're currently settling for and what they could experience with your property. Here’s how you can structure this:
1. Identify What Guests Lack (Create the Perception of Lack)
Guests might not always be aware of what they’re missing out on, so highlighting what they lack is essential. These could be things like:
- Stress-Free and Relaxing Stay: Many travelers are looking for a peaceful getaway and might not be getting that in other properties.
- Convenience and Comfort: Some guests might have experienced uncomfortable beds, inadequate amenities, or inconvenient locations.
- Authentic Experience: Many guests want something beyond just a “place to stay” — they want to feel at home, experience local culture, or have unique experiences.
- Easy Communication and Support: Some guests might be frustrated with poor communication or lack of support during their stay.
- Luxury or Special Touches: Guests may want a higher-end experience, with little touches that make them feel pampered.
Example: "Have you ever been disappointed with your stay, feeling like the property didn’t meet expectations? Perhaps the bed was uncomfortable, the amenities weren’t up to par, or the location wasn’t quite as convenient as you hoped. What if you could stay somewhere that made you feel relaxed, at ease, and completely taken care of?"
2. Show the Desired Outcome (Highlight the Benefits and Results)
Once you’ve established what they lack, immediately contrast this with the experience they could have when booking your property
- Peaceful and Relaxing Experience: Emphasize how your property provides a serene environment where they can truly unwind.
- Comfort and Convenience: Showcase the comfort, ease of access, and thoughtful amenities (like a luxurious bed, a well-stocked kitchen, or a prime location).
- Authentic and Memorable Experience: Highlight the unique experience your property offers — whether it’s in a charming neighborhood, has local touches, or offers unique activities.
- Effortless Communication and Support: Mention how responsive you are and how easy it is to resolve any issues quickly, ensuring their stay is smooth.
- Luxury and Special Amenities: Focus on any premium features like high-end furniture, a hot tub, a private pool, or exclusive local tips and recommendations.
Example: "Picture yourself waking up in a cozy, beautifully-decorated space, with a freshly made bed and coffee waiting for you. Everything you need is just a short walk away, and your host is always there to make sure everything goes smoothly. You can relax, explore, and enjoy your stay with absolutely no worries."
3. Tap into Their Core Emotional Drivers (Use Emotional Appeal)
Connect the guests' motivations to the four core drivers:
- Survival: Focus on providing them with a safe, secure, and comfortable space to rest after a long journey or busy day.
- Reproduction: Show how this stay could be a memorable part of their life’s journey, whether they’re traveling with loved ones,
- building memories, or celebrating something special.
- Safety/Security: Emphasize the peace of mind your property offers, like secure access, a reliable host, and a well-maintained environment.
- Status: Highlight how staying at a unique or high-quality property elevates their travel experience, making them feel like they deserve the best.
Example: "When you stay at our property, you’re not just booking a place to sleep — you're giving yourself the chance to recharge and create lasting memories. This is more than a getaway, it’s a chance to escape the daily grind, enjoy comfort and luxury, and feel taken care of from the moment you arrive."
4. Comparison and Contrast (Highlight the Gap)
Now, emphasize the contrast between their previous experiences (what they lacked) and the exceptional stay they can have at your property. This emphasizes their desire to book with you.
Example: "Instead of dealing with poor Wi-Fi, noisy neighbors, or uncomfortable furniture, imagine staying somewhere that feels like your home away from home. Our space is designed for comfort, peace, and relaxation — the way travel should feel. Don’t settle for a basic stay when you can experience the perfect retreat."
5. Use Social Proof and Success Stories (Show What's Possible)
Share positive reviews from previous guests that highlight the aspects of your property that are most important to new travelers. Social proof can provide further validation that your property is the right choice.
Example: "Our guests rave about the peacefulness of the neighborhood and how easy it is to access the local attractions. Just like Sarah from Boston, who said, ‘This place was a perfect escape from the hustle and bustle of the city. I felt so relaxed and at home!’ Others have said that our spacious, clean rooms and responsive service made their stay one they’ll never forget."
6. Create Urgency (Prompt Action Now)
To create an even stronger desire, you can add urgency to encourage guests to book sooner rather than later. Use scarcity, limited-time offers, or the idea that other travelers are already booking.
Example: "Our guests love this spot — but with peak season around the corner, our calendar is filling up fast! Don’t miss your chance to secure your perfect getaway. Book now to ensure you get the dates you want and enjoy a stress-free stay."
