Your listing titles are returning to search results

Stephanie
Community Manager
Community Manager
London, United Kingdom

Your listing titles are returning to search results

Stephanie_0-1655741472113.png

 

As you know, we recently made the biggest change to Airbnb in a decade. Since the launch, you’ve provided a lot of feedback about the changes, including many requests to bring back your ability to craft your own listing title. 

 

We understand why Hosts are so passionate about your listing title: It’s one of the first things guests read in search results and an opportunity to call out what makes your space unique.

 

So, starting June 30, 2022, your listing titles are returning to guest search results. 

 

Before then, check out our new guidelines for listing titles—and update your title too. Doing so can help your listing stand out in search, set expectations for guests, and create interest in booking your space.

 

Let’s all share our listing titles and help each other find ways to make them shine.

 

Thanks,

Stephanie


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101 Replies 101
Julie4340
Level 2
Marion, NC

Im so discouraged 🫤 . No bookings since the big transition. This past year Airbnb saved me from losing my home. I was completely taken by surprise, when an unforeseen disability took many things in my life away from me.  I chose renting my home through airbnb, hoping to get the opportunity to go back home one day. Im grateful for airbnb’s initial help. Unfortunately, I'm looking to list my home on a different site because something went way wrong on the airbnb end.  I am really nervous about my next steps. I dont want to lose the home my kids grew up in.


Is there anything i can do to get some bookings?

Mark116
Level 10
Jersey City, NJ

@Julie4340  It's really unfortunate how the new search design has destroyed so many businesses.  All you can do is list on VRBO, maybe Booking.com and any state or local vacation rental type sites or you could consider a longer term tenant.

 

@Catherine-Powell  I'm just tagging you so that you or your team can be clear that the search function is still seriously harming many, many hosts.  Our views are now zero, LOL.  A superhost for many quarters with a 4.9 rating, but we have options, unlike some hosts who really need the income.  

Nancy1633
Level 10
Hoboken, NJ

@Julie4340 

 

I'm so sorry. Try listing on VRBO. They seem to have gotten more business from AirBnb after the horrid 2022 Summer Release.  For me, VRBO started slowly, but now bookings are coming in.  Others seem to be doing well on Booking.com, I can't speak to that.

 

Good luck. 

Jeff2149
Level 2
Palm Springs, CA

Did you import your AirBnb Listing and Synch the VRBO Calendars or Vice a Versa?

Charis80
Level 2
Portage la Prairie, Canada

So I just searched for my property on Airbnb. I am a superhost in a non-tourist focused market. We are a relatively small market area. You'd think that I would be relatively easy to find, right? I also searched for my sisters property. She won the award last year for highest ratings in our province and was named as Top 13 Most Hospitable Hosts in Canada. She definitely should show up in a search of our area, right? 

 

Neither of us showed up in the search. There were over 100 non-superhost properties on the list. I scrolled all the way through the search results and nothing. My search criteria was simply my province. According to the promo to hosts, attaining superhost status should be the key to getting better position on the search results, right? What is up with this, Airbnb? 

 

Also, I have only received bookings from people who already knew about my space since the new update. Their search results haven't gained me any new bookings. Before the "update" I was booked solid at least 6 weeks ahead and constantly getting new bookings because I have a unique property in my area. Now I am half booked for August and only 30% booked for Sept. 

 

After having worked hard to meet all the criteria that Airbnb put forward as a way to have a successful business on their platform, this is incredibly disappointing. 

Ana2038
Level 8
Santa Ana, CA

It’s great that listing title are returning. NOW, how about removing the “Any week” feature, please. Most of our guest visits are to Disneyland with their stays averaging 3-4 days as there’s only so much to do/see at Disneyland. The “Any week” feature eliminates the listings such as ours from being considered as a couple of day stays and/or shows availability for the next full week months away when in fact we have “days” available throughout the months!!! 

Stephanie365
Level 10
Fredericksburg, VA

Oh look, I found the titles. Sort of. 🙄

They are not prominent like they used to be, and they're not complete.

Another carrot dangled on a string for hosts. And it's made of plastic. 🙄

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Jessie-Rose0
Level 3
London, United Kingdom

@Stephanie My listing title has not changed back? Is there going to be an update to hosts on all of these issues? I've not had 1 new booking through since these changes and I really want to avoid listing elsewhere but I'm not sure I have another option? Can AirBNB give hosts an update on what is going to happen and when? I need to pay my mortgage! This is so worrying - Please reverse these awful changes!

Jessie-Rose0
Level 3
London, United Kingdom

Hi @Stephanie are the listing titles staying like this or going back as per your original note? The greyed out title hidden underneath is not exactly ‘returning’

Manuel4519
Level 1
Phoenix, AZ

These update is not been the best I just tired to run comps on my listing and went to filters and my listing didn't come up.. its sad that our business partner is not as user friendly to navigate  thru the website, and in turn disturbing our business.. 

Jamie206
Level 10
Pooler, GA

They decided to keep the original generic naming convention, for some reason. Probably the coding is too difficult to get straight. Then subtext of original naming, stupid... just as the summer bot release of other so called updates. 

 

The property name should be as it was previously, front and center as the title for the individual properties. If airbnb wants a generic title then it should be relegated to the subtext, not this nonsense we currently have. Airbnb currently in complete failure mode. Should probably start firing the staff again, as they aren't needed anymore, being that there's no customers.

Ryan2778
Level 2
Tampa, FL

As of July 5th listing titles are not showing up when I do a test search.  Does someone know what is going on? I was under the impression listing titles were to be reinstated on june 30

Louise1097
Level 10
London, United Kingdom

They are only turning up in certain parts of the website. Then only as sub-titles, and only in greyed-out text, so many over-45s cannot read it!.

Louise1097
Level 10
London, United Kingdom

We are now in a National Park, Exmoor. Except we are 90 mikes from a national park. Neighbours are in the New Forest NP. Except they are not.

 

We have new properties that have appeared in the middle of our town-centre car park. That are rural, five miles away. Not new, they have just been moved across the map randomly, last week.

 

Property titles are not appearing in categories section. Just a big blank space.

 

And now we have ski-in/ski-out across the south of England... Somerset, central Wales, Midlands... and flats in central London.

 

The whole of south London is still apparently a national park.

 

I really despair. It's getting worse, not better. Photographer booked for Tuesday, website in motion...

Tony-And-Una0
Level 10
Belfast, United Kingdom

Good grief. 

Tony-And-Una0
Level 10
Belfast, United Kingdom

I see the same properties as well.

 

People new to Airbnb or who use it very occasionally will be completely thrown off by the landing pages.

 

It would be like logging on to Lidl and being offered caviar and black truffles.

 

Airbnb seems to think it's something that the majority of the rest of us don't.

 

That's a problem. And the result is the current mess.

 

 

 

Scott219
Level 2
Portland, OR

Whatever you did to "improve" searching has caused my bookings, as a superhost with rave reviews, to tank.

Adrian491
Level 2
Tulum, Mexico

I wonder if this is AI as I see exactly the same properties as you have shown. It really is a strange selection and as you point out they should be collecting information from past bookings/searches and providing listings that are more relevant to what you are looking for.

Susan1188
Level 10
Marbella, Spain

@Stephanie 

Home page listing photos are a prime opportunity to convert a fleeting click on the airbnb site, to a book.

Can you please explain why, for the past 8 weeks, I have been shown these completely incompatible tree-house / bubble/ submarine type properties which I will never go to and have absolutely no interest in booking.  Or 5000 a night private islands.  Or  places but that require 24 hours of air travel plus 13 hours of local tuk-tuk to get to.

YOU ARE MISSING OUT ON CONVERSIONS BECAUSE YOUR AI IS PROPOSING COMPLETELY IRRELEVANT PROPERTIES

Sorry to shout, but the message doesn't seem to be getting into the ears that matter.

If you AI would show me properties that would target my next holiday desires, that would be great!  You have my IP address! You know what I have been searching for !  Why are you proposing me a kind of tree house in a Nordic fjord accessible after 4 hours boat ride,  far from any shops and restaurants?


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Louise1097
Level 10
London, United Kingdom

I'm getting the same properties as you.

 

Under the barns category, I've been seeing the same properties surfaced for weeks. Seems to be hard-coded.

 

You'd think they would at least surface different properties regularly. Daily.

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