Research on Airbnb’s Guerrilla Marketing – Gen Z Perspectives (Survey for Bachelor Thesis)

[Viktoryia1]

Hi Airbnb community! 👋

I’m a bachelor’s student in Adam Mickiewicz University in Poland conducting research on Airbnb’s guerrilla marketing strategies targeted at Gen Z for my thesis. As passionate Airbnb users, your insights would be incredibly valuable!

I’ve put together a short, anonymous survey (it takes about 10 minutes) to better understand how Airbnb’s creative marketing tactics influence perceptions and booking decisions.

If you’d like to help out, you can participate here: https://forms.gle/7fhLCxh49n3ACBev9

Your responses will be used purely for academic purposes, and I’d be happy to share key findings with the community once my research is complete. Let me know if you have any questions, and thank you in advance for your time! 😊

Best,
Viktoryia Ananchuk