I'd suggest you start by investing in a marketing plan that helps you identify who your target audience is - which type of hosts/where?
and what you can offer that your competitors can't
you can then do market research to understand which marketing channels you can use to reach your target market
with this information you can build a marketing plan to promote your cohosting business and identify the marketing budget you will need @Jeremy818
your profile says you are a digital marketing manager so I'm sure you know the steps involved in developing a marketing plan and the importance of market research .