Is there anyway to highlight, underline, or bold things in the description

[Zappa0]

I use ALL CAPS to emphasize important points but I feel like I'm shouting at people. Is there any other way to highlight things?

If not, there should be. No one reads the entire listing! 

[Gerry-And-Rashid0]

I think the answer is just as you put it....no one reads the entire description...and even with highlighting or dancing girls, they still wouldn't.