Hello @Dorri0,
What I might consider in your situation would be to raise your price if the listing can handle it.
Place near your title header, or just under it, or in a photo image, discounts offered to verified pensioners and families under these conditions.. but be mindful, this might be seen as discrimination in some areas, so let’s call upon other hosts to offer opinions.
Alternative 2 - wait to get a booking then make a special price offer.
alternative 3 - if you have a pensioner magazine or newsletter available, you might never able to advertise your link with discounts given...
So food for thought fellow hosts?