Dear Forum and Airbnb,
in the debate about lack of profile...
Latest reply
Dear Forum and Airbnb,
in the debate about lack of profile picture, I would also like to express as a host (and traveler) m...
Latest reply
.
2 weeks ago I've hosted my first group of airbnb guests and they were really nice people. As I was reading a lot in the german and english CC prior to my first hosting, I understood that it is important to get a good review. So I thought it might be useful to explain the airbnb review system to my guests before they leave.
So I told them:
The airbnb review system is a 2-class reviewsystem.
In class 1 (good) there is only one review tier and that is 5*.
In class 2 (bad) there are 4 review tiers, 1* to 4*.
My guests were surprised and made big eyes, as we say in Germany, as they had never heard about such reviewsystem before. Then I showed them a screenshot of my airbnb dashboard were it clearly says: Required average 4.7* . They immediately understood, that each and every rating below 5* would bring the average down and therefore is a negative rating.
My guests asked me, why there's only one positive rating but 4 negative ratings. Obviously it would make a lot of sense that if there is only one positive rating there should be only one negative rating also. I personally actually don't know what the reaseon for the 4 negative rating tiers is, but maybe this is the meaning.
5* - liked the place
4* - didn't like the place
3* - want to hurt the host
2* - want to hurt the host big time
1* - want to ruin the host
As it looks, the ratings 1* to 3* are for retaliatory reviews only.
Let's forget about airbnb for a moment and let's think about, how any average down to earth person would design a reviewsystem:
For the guests: With this reviewsystem a guest can easily identify 41 different average reviewratings and can easily seperate good from bad places. The average would be 3* which is fine.
For the host: If You ever get a 1* rating this wouldn't bother You much, as one single 5* rating would make up for it.
But airbnb is running a different system. They require an average reviewrating of 4.7* and if a host does not achieve this, the host is threatened with being removed from the platform. If airbnb really does it, there will only be 4 average review tiers left.
5,0 = maximum...................................100%
4,9...........................................................98%
4,8 = Superhost....................................96%
4,7 = minimum requirement..............94%
4,6 = delisted
For the guests: It is impossible for guests to seperate good from bad accomondations, as there are only very good to very very very good places.
For the hosts: If You are a superhost with an average rating of 4.8* = 96% and You get a single one star review, You need 19 five star reviews to make up for that.
Also, with this reviewsystem You can end up in this weird situation:
Host A:..............5*.................................................................................average: 5,0
Host B:..............5*+5*+5*+5*+5*....5*+5*+5*+5*+5*....
…........................5*+5*+5*+5*+5*....5*+5*+5*+5*+5*....1*.................average: 4,8
So host B, who has 20 five star ratings is an inferior host compared to host A who has one 5* rating only? Come on.
Also, this one 1* rating that host B got may not reflect a bad hosting quality, maybe this was just a 1* guest. Bad education, bad credit rating, bad behaviour, always rates badly, who knows. So this existing airbnb rating can come up with results that are completely false.
Back to grafics:
The required average is 4.7*, the minimum rating is 1*,
so the difference between the two is 3.7 points.
The required average is 4.7*, the maximum rating is 5*,
so the difference between the two is 0.3 points.
That means, the punishment potential in this rating system is 12 times higher (3.7 devided by 0.3 = 12.33) than the reward potential. So seriously this is not a review-system but a punishment system.
I took me a wile to find out were such punishmentsystem would make sense, the only thing I came up with was a prision. Because in a prison the idea is to punish people for what they did and not to reward them. Lets assume, airbnb would run Guantanamo, the US Prision in Cuba, I think this would be their system to punish prisoners:
5* - prisoner gets beverage and food every day
4* - prisoner gets beverage every day and food every second day
3* - prisoner gets beverage and food every second day
2* - prisoner gets what's left over
1* - waterboarding
One person that recently got waterboarded by airbnb is Gregory in France, You can read his story right here:
There is no question in my mind, that there is only one reason airbnb runs such a punishing review system, and that is to put pressure on hosts to accept unappropriate guest behaviour: Guests show up with more people than booked, guests show up 5 hrs past check in, dogs were not mentioned, party, damage to the property and the like. And in fear of a bad review, many hosts accept all that.
Anyway, my way of explaining the airbnb review-system to my first guests was successful. I got a 5* rating all across the board.
Well spoken!!! Has Airbnb spoken to this? What options do hosts have in impacting Airbnb's rating system?
I stayed at an Airbnb house before, and read in the house manual, "If there is any reason you wouldn't give us five stars please let us know so we can fix it." I really appreciated that and stole it for my own house manual. It's a polite request for five stars, and an opportunity for communication before anyone would leave a non-stellar review. Of course I've only had two guests stay at my house so far, I'll get back to you on how that's working after more guests!
When you go to some stores and a survey prints out at the bottom, I've had the salesperson come out and say anything less than five stars might as well be a zero. That lets people know the importance of 5 stars.
How do you change the location of your dwelling to get 5 stars from a guest?
Here is french version !
(sorry it takes so much time to do it)
WOW, I knew it was like this, been superhost on and off, but never did the math!!
good job
this is actually something to worry about (only if you are in for high numbers)
hard when you have 139 reviews and some guests dont like the location
almost impossible to get out of it
We too have the dreaded ‘location’ review problem. Regardless of what we write on our listing - every year there’s a few dings from dongs where everything else is 5’s. So unfair to allow location the weight. I mean, the guest seeks the accommodation - Airbnb by design is a website to show people available dwellings in a given location.....????
@Ute42 WoooW!!!!
I'm seriously impressed!
This is SO on point...
Or in German: Voll ins Schwaze getroffen!!!!!
DANKE
Thank you for this analysis, finally providing some concrete numbers!
@Ute42 et. al, I was pleased to notice recently that Airbnb has finally removed the "Basic Requirements" tab from my dashboard. I don't know whether the feature has been eliminated outright or if perhaps they've just decided that the Superhost thing supercedes it. But if the former is the case (and I hope it is), I see it as a positive step away from the excessive demands for 5-star ratings.
Also, (and this is more important to me personally) I no longer have a target maximum decline rate displayed, or any threats about penalties for declining guests. Once again, I hope this is the case for all users, as from all the feedback here it's clear that this feature was needlessly demoralizing to experienced hosts.
I still think the star ratings should be ultimately abandoned, but I'll be curious to see the changes the make to the ratings system from the guest end, and whether they cause the intentions to line up more closely with the effects.
@Ute0. thank you very much for the time and effort you did to set up this interesting threat.
Unfortunately and usually in the service world the guest or client is always right might it be in hosting, retail, hospitality etc..
Also what is perfect for one person will be inacceptable for another.
Of course the system should be more host friendly and your contribution can maybe help them to realize what they are doing wrong.
Did you send it also to the help desk so that they can forward it to management?
Hut up und viele Gruesse aus Finnland
This well detailed explanation of how truly flawed the Airbnb rating system is should be on the desk of the CEO as well as the in-box of every investor. Where is the positivity the Airbnb culture pretends to cultivate when such a punitive ratings system pervades?
For example - If ‘location’ had a different form of ratings I’d be a SuperHost by now.... but that will never happen because people evidently do not know how to look at the map located on our listing before they book (because they mostly do based on price). The Airbnb location rating is designed to punish all except those with prime real estate - as if the effort to make a guest comfortable amounts to less than having an ideal lot in the best location. So, despite everything else we do for our guests and regardless of HOW we state our location in the listing; every year for us it’s all 5’s and an occasion 3 always for ‘location’ effectively ruining our rating - and the. I’m getting shamed by Airbnb for being in the bottom 10% and threatened with delisting. It’s stressful. How can I change the location of my dwelling?? Why is the location of my dwelling open for negative feedback? My location is offered in good will through a website whose sole purpose is to notify people of a place to stay in that location? Yet we get punished as host because guests do not do their due diligence..... I mean THEY CHOOSE to stay at a location, all the data is there for them before they decide, how can that be a surprise? The accommodation could be dirty, smelly, with bad appliances, cold, hot, disgusting, moldy, stained, full of garbage, no furniture.... any number of issues to rate - but the Geographic LOCATION? How could that have as much weight in a rating as cleanliness? If you read this far - thanks for letting me rant. Best wishes to you!
@Stacy113 The Location rating doesn't directly affect your Superhost eligibility, since it's not factored into the Overall score. However, it might have a subtle influence by suggesting to guests that their choice of destination is an acceptable criterion to rate their Airbnb experience on.
This is just one of many elements in Airbnb's platform that demonstrates an urban bias and disadvantages hosts in rural areas and suburbs. An even bigger one is Search. So many listings like your beautiful cottage would be really appealing to guests looking to get out of the city, but who aren't searching your specific village. They have some of the most oddly specific Search filters ("ski-in entrance," "Yurt," etc.) but still haven't developed search tools that highlight the qualities of non-city locations. Instead, there's a banal Location rating that provides no useful data to anyone.
Excellent analysis and very well communicated. Thank you. I enjoyed reading.
(I think you now hit 100 posts, that should be worth 5* bonus at least!)
Excellent work!
I think the original post is brilliant, it's a work of art, thank you!