Guantanamo

Ute42
Level 10
Germany

Guantanamo

.

2 weeks ago I've hosted my first group of airbnb guests and they were really nice people. As I was reading a lot in the german and english CC prior to my first hosting, I understood that it is important to get a good review. So I thought it might be useful to explain the airbnb review system to my guests before they leave.

 

So I told them:

 

  • The airbnb review system is a 2-class reviewsystem.
    In class 1 (good) there is only one review tier and that is 5*.
    In class 2 (bad) there are 4 review tiers, 1* to 4*.

 

My guests were surprised and made big eyes, as we say in Germany, as they had never heard about such reviewsystem before. Then I showed them a screenshot of my airbnb dashboard were it clearly says: Required average 4.7* . They immediately understood, that each and every rating below 5* would bring the average down and therefore is a negative rating.

 

My guests asked me, why there's only one positive rating but 4 negative ratings. Obviously it would make a lot of sense that if there is only one positive rating there should be only one negative rating also. I personally actually don't know what the reaseon for the 4 negative rating tiers is, but maybe this is the meaning.

 

5* - liked the place

4* - didn't like the place

3* - want to hurt the host

2* - want to hurt the host big time

1* - want to ruin the host

 

As it looks, the ratings 1* to 3* are for retaliatory reviews only.

 

 

Let's forget about airbnb for a moment and let's think about, how any average down to earth person would design a reviewsystem:

 

2018-07-14 Standard Bewertung Grafik englisch.jpg 

 

For the guests: With this reviewsystem a guest can easily identify 41 different average reviewratings and can easily seperate good from bad places. The average would be 3* which is fine.

 

For the host: If You ever get a 1* rating this wouldn't bother You much, as one single 5* rating would make up for it.

 

But airbnb is running a different system. They require an average reviewrating of 4.7* and if a host does not achieve this, the host is threatened with being removed from the platform. If airbnb really does it, there will only be 4 average review tiers left.

 

5,0 = maximum...................................100%

4,9...........................................................98%

4,8 = Superhost....................................96%

4,7 = minimum requirement..............94%

4,6 = delisted

 

 2018-07-14 airbnb Bewertung Grafik english.jpg

 

For the guests: It is impossible for guests to seperate good from bad accomondations, as there are only very good to very very very good places.

 

For the hosts: If You are a superhost with an average rating of 4.8* = 96% and You get a single one star review, You need 19 five star reviews to make up for that.

 

Also, with this reviewsystem You can end up in this weird situation:

 

Host A:..............5*.................................................................................average: 5,0

 

Host B:..............5*+5*+5*+5*+5*....5*+5*+5*+5*+5*....

…........................5*+5*+5*+5*+5*....5*+5*+5*+5*+5*....1*.................average: 4,8

 

So host B, who has 20 five star ratings is an inferior host compared to host A who has one 5* rating only? Come on.

 

Also, this one 1* rating that host B got may not reflect a bad hosting quality, maybe this was just a 1* guest. Bad education, bad credit rating, bad behaviour, always rates badly, who knows. So this existing airbnb rating can come up with results that are completely false.

 

Back to grafics:

 

2018-07-14 Punishment - Reward.jpg

 

  • The required average is 4.7*, the minimum rating is 1*,
    so the difference between the two is 3.7 points.

 

  • The required average is 4.7*, the maximum rating is 5*,
    so the difference between the two is 0.3 points.

 

That means, the punishment potential in this rating system is 12 times higher (3.7 devided by 0.3 = 12.33) than the reward potential. So seriously this is not a review-system but a punishment system.

 

I took me a wile to find out were such punishmentsystem would make sense, the only thing I came up with was a prision. Because in a prison the idea is to punish people for what they did and not to reward them. Lets assume, airbnb would run Guantanamo, the US Prision in Cuba, I think this would be their system to punish prisoners:

 

5* - prisoner gets beverage and food every day

4* - prisoner gets beverage every day and food every second day

3* - prisoner gets beverage and food every second day

2* - prisoner gets what's left over

1* - waterboarding

 

One person that recently got waterboarded by airbnb is Gregory in France, You can read his story right here:

 

https://community.withairbnb.com/t5/Hosting/To-Clara-Liang-Product-Director-Last-min-cancellation-be...

 

There is no question in my mind, that there is only one reason airbnb runs such a punishing review system, and that is to put pressure on hosts to accept unappropriate guest behaviour: Guests show up with more people than booked, guests show up 5 hrs past check in, dogs were not mentioned, party, damage to the property and the like. And in fear of a bad review, many hosts accept all that.

 

Anyway, my way of explaining the airbnb review-system to my first guests was successful. I got a 5* rating all across the board.

 

 

124 Replies 124
Gary19
Level 3
Oneonta, NY

Well spoken!!! Has Airbnb spoken to this? What options do hosts have in impacting Airbnb's rating system?

Sarah1141
Level 2
Williston, VT

I stayed at an Airbnb house before, and read in the house manual, "If there is any reason you wouldn't give us five stars please let us know so we can fix it."  I really appreciated that and stole it for my own house manual.  It's a polite request for five stars, and an opportunity for communication before anyone would leave a non-stellar review.  Of course I've only had two guests stay at my house so far, I'll get back to you on how that's working after more guests!

 

When you go to some stores and a survey prints out at the bottom, I've had the salesperson come out and say anything less than five stars might as well be a zero.  That lets people know the importance of 5 stars.    

How do you change the location of your dwelling to get 5 stars from a guest?

GregBnb0
Level 10
Toulon, France

 @Ute42@Charmaine42

 

 

Here is french version !
(sorry it takes so much time to do it)

 

 

Il y a 2 semaines, j'ai accueilli mon premier groupe de voyageurs Airbnb, des gens vraiment très sympas. Comme j'ai beaucoup consulté le CC allemand et anglais avant d'accueillir mon premier voyageur, j'ai compris à quel point il est important d'obtenir un super commentaire. J'ai donc pensé qu'il pourrait être utile d'expliquer le système de notation d'Airbn à mes voyageurs avant leur départ.
 
 
 
Je leur ai donc expliqué :
 
 
Le système de notation Airbnb est un système à deux niveaux.
Le premier niveau (bon), une seule note est possible, 5*.
Le deuxième niveau (mauvais) quatre notes sont possibles, de 1* à 4*.
 
 
Mes voyageurs ont été surpris et sont restés la bouche ouverte, car ils n'avaient jamais entendu parler d'un tel système d'évaluation auparavant.
Puis je leur ai montré une capture d'écran de mon tableau de bord Airbnb où il est clairement indiqué : "Moyenne requise 4,7*"
Ils ont tout de suite compris que chaque note inférieure à 5* ferait baisser la moyenne et est donc une note négative.
 
Mes voyageurs m'ont demandé pourquoi il n'y a qu'une note positive possible, mais un éventail de quatre notations négatives. Évidemment, il serait logique que s'il n'y a qu'une seule note positive, il ne devrait y avoir qu'une seule note négative.
 
Personnellement, je ne sais pas la raison pour laquelle 4 notes signifiant "mauvais" sont proposées.
 
Voilà à peu près la signification de ces même notes :
 
 
 
5* - J'ai aimé mon séjour.
4* - Je n'ai pas aimé mon séjour.
3* - Mon séjour a été atroce.
2* - J'ai envie de te nuire.
1* - J'ai envie de te mettre sur la paille.
 
 
Comme on peut le voir, les notations de 1* à 3* ont uniquement un intérêt de représailles.
 
Oublions un instant le système Airbnb et réfléchissons à la façon dont une personne lambda et "terre à terre"concevrait un système de notation.
Cela donnerait quelque chose de ce genre :
 
 a.JPG
 
 
 
Pour les voyageurs : Avec ce système de notation, un voyageur peut facilement identifier 41 niveaux différents de notation et peut facilement séparer les bons et les mauvais logements. La moyenne serait de 3*, ce qui est bien.
 
Pour l'hôte : Si jamais vous obtenez une note de 1*, cela ne vous dérangerait pas beaucoup, car une seule note de 5* compenserait.
 
 
 
 
Mais Airbnb utilise un système différent.
Ils exigent une évaluation moyenne de 4,7* et si un hôte n'y parvient pas, l'hôte est menacé d'être retiré de la plate-forme. Si airbnb le fait vraiment, il ne restera que 4 niveaux d'examen moyens.
 
 
5,0 = maximum..............................................................100%
4,9................................................................................98%
4,8 = Superhôte..............................................................96 %
4,7 = exigence minimale..................................................94%
4,6 = radié
 
 b.JPG
 
 
 
Pour les voyageurs : Il est impossible de séparer les bons et les mauvais logements, car il n'y a que de très bons logements. Ou des très très bons logements.
 
Pour les hôtes : Si vous êtes un superhôte avec une note moyenne de 4,8* et que vous obtenez une seule évaluation d'une étoile, vous avez besoin de 19 évaluations de cinq étoiles pour compenser cela.
 
 
En outre, avec ce système d'examen, vous pouvez vous retrouver dans cette situation bizarre :
 
 
 
Hôte A : .......... 3 notes 5*.........................................................................moyenne : 5,0
Hôte B :............ 19 notes 5* + 1 note 1* ....................................................moyenne : 4,8
 
 
 
Donc, l'hôte B, qui a 19 notes 5* est un hôte inférieur par rapport à l'hôte A qui n'a que trois notes 5* ? Sérieusement ?
 
 
De plus, cette note de 1* que l'hôte B a obtenu peut ne pas refléter une mauvaise qualité d'hébergement. Peut-être que ce n'était qu'un invité 1* également. Mauvaise éducation,, mauvais comportement, chantage au remboursement, litige après du dégat, qui sait ?
Ainsi, cette notation Airbnb existante peut donner des résultats complètement faux.
 
 
 
Retour aux graphiques :
 
 c.JPG
 
 
La moyenne requise est de 4,7*, la note minimale est de 1*,
donc la différence entre les deux est de 3,7 points.
 
La moyenne requise est de 4,7*, la cote maximale est de 5*,
donc la différence entre les deux est de 0,3 points.
 
Cela signifie que le potentiel de punition dans ce système de notation est 12 fois plus élevé (3,7 divisé par 0,3 = 12,33) que le potentiel de récompense.
Il ne s'agit donc pas d'un système de recompense, mais d'un système de punition.
 
 
Je me suis demandé dans quel autre endroit au monde un tel système de punition aurait du sens. La seule chose que j'ai trouvée est une prison.
Parce que dans une prison, l'idée est de punir les gens pour ce qu'ils ont fait et non de les récompenser. Supposons que Airbnb dirigerait Guantanamo, la prison américaine à Cuba, je pense que ce serait leur système pour punir les prisonniers :
 
 
5* - le détenu reçoit des boissons et de la nourriture tous les jours.
4* - le détenu reçoit des boissons tous les jours et de la nourriture tous les deux jours.
3* - le détenu reçoit des boissons et de la nourriture tous les deux jours.
2* - le prisonnier reçoit ce qu'il reste.
1* - waterboarding (torture par l'eau tristement typique des lieux)
 
 
Il n'y a pas de doute dans mon esprit qu'il n'y a qu'une seule raison pour laquelle Airbnb met en place un système de notation aussi punitif.
C'est afin de faire pression sur les hôtes pour qu'ils acceptent le comportement inapproprié des invités. Sans la moindre limite.
 

@Ute42

Gerhard4
Level 6
Davenport, FL

WOW, I knew it was like this, been superhost on and off, but never did the math!!
good job
this is actually something to worry about (only if you are in for high numbers) 
hard when you have 139 reviews and some guests dont like the location 
almost impossible to get out of it

We too have the dreaded ‘location’ review problem.  Regardless of what we write on our listing - every year there’s a few dings from dongs where everything else is 5’s.  So unfair to allow location the weight.  I mean, the guest seeks the accommodation - Airbnb by design is a website to show people available dwellings in a given location.....???? 

@Ute42 WoooW!!!!

I'm seriously impressed!

This is SO on point...

Or in German: Voll ins Schwaze getroffen!!!!!

DANKE

Salem2
Level 10
Al Hadd, Oman

Thank you for this analysis, finally providing some concrete numbers!

 

 

@Ute42 et. al,  I was pleased to notice recently that Airbnb has finally removed the "Basic Requirements" tab from my dashboard. I don't  know whether the feature has been eliminated outright or if perhaps they've just decided that the Superhost thing supercedes it. But if the former is the case (and I hope it is), I see it as a positive step away from the excessive demands for 5-star ratings. 

 

Also, (and this is more important to me personally) I no longer have a target maximum decline rate displayed, or any threats about penalties for declining guests. Once again, I hope this is the case for all users, as from all the feedback here it's clear that this feature was needlessly demoralizing to experienced hosts.

 

I still think the star ratings should be ultimately abandoned, but I'll be curious to see the changes the make to the ratings system from the guest end, and whether they cause the intentions to line up more closely with the effects. 

Rachel367
Level 6
Espoo, Finland

@Ute0. thank you very much for the time and effort you did to set up this interesting threat.

Unfortunately and usually  in the service world the guest or client is always right might it be in hosting, retail, hospitality etc..

 

Also what is perfect for one person will be inacceptable for another.

 

Of course the system should be more host friendly and your contribution can maybe help them to realize what they are doing wrong.

 

Did you send it also to the help desk so that they can forward it to management?

 

Hut up und viele Gruesse aus Finnland

 

 

 

This well detailed explanation of how truly flawed the Airbnb rating system is should be on the desk of the CEO as well as the in-box of every investor.  Where is the positivity the Airbnb culture pretends to cultivate when such a punitive ratings system pervades?

 

 For example -  If  ‘location’ had a different form of ratings I’d be a SuperHost by now....  but that will never happen because people evidently do not know how to look at the map located on our listing before they book (because they mostly do based on price). The Airbnb location rating is designed to punish all except those with prime real estate - as if the effort to make a guest comfortable amounts to less than having an ideal lot in the best location.  So, despite everything else we do for our guests  and regardless of HOW we state our location in the listing; every year for us it’s all 5’s and an occasion 3 always for ‘location’ effectively ruining our rating -  and the. I’m getting shamed by Airbnb for being in the bottom 10% and threatened with delisting. It’s stressful.  How can I change the location of my dwelling??  Why is the location of my dwelling open for negative feedback?  My location is offered in good will through a website whose sole purpose is to notify people of a place to stay in that location?  Yet we get punished as host because guests do not do their due diligence..... I mean THEY CHOOSE to stay at a location, all the data is there for them before they decide, how can that be a surprise?  The accommodation could be dirty, smelly, with bad appliances, cold, hot, disgusting, moldy, stained, full of garbage, no furniture.... any number of issues to rate - but the Geographic LOCATION?  How could that have as much weight in a rating as cleanliness?  If you read this far - thanks for letting me rant.  Best wishes to you!  

@Stacy113  The Location rating doesn't directly affect your Superhost eligibility, since it's not factored into the Overall score. However, it might have a subtle influence by suggesting to guests that their choice of destination is an acceptable criterion to rate their Airbnb experience on.

 

This is just one of many elements in Airbnb's platform that demonstrates an urban bias and disadvantages hosts in rural areas and suburbs. An even bigger one is Search. So many listings like your beautiful cottage would be really appealing to guests looking to get out of the city, but who aren't searching your specific village. They have some of the most oddly specific Search filters ("ski-in entrance," "Yurt," etc.) but still haven't developed search tools that highlight the qualities of non-city locations. Instead, there's a banal Location rating that provides no useful data to anyone.

Ian-And-Anne-Marie0
Level 10
Kendal, United Kingdom

@Ute42 

Excellent analysis and very well communicated. Thank you. I enjoyed reading.

 

(I think you now hit 100 posts, that should be worth 5* bonus at least!)

Hugh0
Level 10
Sydney, Australia

Excellent work!

Trevor243
Level 10
England, United Kingdom

I think the original post is brilliant, it's a work of art, thank you!