I am thinking of offering a 15% discount to active military. Has anyone done this?

[Jean210]

I would like to offer a discount to active service members including the national guard and reserves.  Has anyone done this.  Has anyone offered a specific group a discount?

Is there a downside?

[Letti0]

@Jean210  I give a 10% military discount and add special amenities for them that I don't usually give to the others. It's the only discount I offer. The 10% actually lowers the taxes and service fee's so it works out close to 15% off the reservation.