Help needed for my listing in Rome (Italy). Until October no issues with bookings, now zero since weeks. Can you pls give me some advice?

[Micaela213]

Hi there, I started hosting in March 2023 and never had an empty week. For November no booking and I only have 4 until next June. I am listing a 2 bedroom apartment with park view in Rome, 10 minutes from Colosseo. Here is the full listing:

https://airbnb.it/h/your-garbatella-home

Thank you all in advance for your insights and feedback!!

Micaela

[Shelley159]

Hi @Micaela213 

I searched Garbatella, flexible dates, 5 guests. I couldn't find your listing without applying more specific filters.

To me it looks like your listing is more expensive than the ones that rank well, but you're in a better position to judge whether the price is reasonable compared to others. I see you already give some discount, but if you can reasonably lower your price, it should make your listing more visible.

You can also try free cancellation if you're willing to do it - it should improve your ranking.

Hope it helps a bit!

[Micaela213]

Thanks a lot @Shelley159 ! I'll check prices again

[Mahima9 · Accepted solution]

Hi Micaela, here are some quick tips to help boost your bookings:

1. Adjust Pricing: Check competitor listings for seasonal rates and consider offering discounts for early bookings, long stays, or last-minute travelers.

2. Refine Your Listing:

   • Title: Make it pop with keywords like "2BR Park View, 10 Min to Colosseum!"
   • Description: Highlight key perks (park views, location, amenities) and target niches like families, business travelers, or remote workers.

3. Promotions: Enable features like "Early Bird" or "Last Minute Discounts" to increase search visibility.

4. Flexible Policies: Consider flexible cancellation and instant booking to appeal to cautious travelers.

5. Update for Niche Markets:

   • Mention proximity to events or holidays (e.g., Christmas markets).
   • Emphasize work-friendly features for digital nomads or business travelers.

6. Leverage Past Guests: Reach out to repeat guests with exclusive discounts or encourage recommendations.

7. Stay Active on Airbnb: Regularly tweak your listing to boost its algorithm ranking.

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Since your photos are already great, focus on these small tweaks to draw attention to your listing. Best of luck!

[Micaela213]

Hello @Mahima9, thanks a lot for the insights!!! 🙂

[Marcia838]

I would include highlights from best guest review so others can see what others are saying.

Also weekly review of prices in addition to seeing what others are renting for in the same area. Don't hesitate to offer discounts on the stop if you think they are shopping other listings. It works.  Best of luck

[Emilie]

Thank you for your feedback, @Marcia838! I wanted to tag @Micaela213 for you here so they will get a notification of your message and come back to read your advice. 🙂

Quick tip: To tag someone, tap "@" and select the host's username from the dropdown menu.

Have a lovely day 🌻

Emilie

[Micaela213]

Thank you Marcia!!

[Maria-Raffaella5]

@Micaela213 Posso aiutarti nel caso tu abbia bisogno.
Oltre a quanto hanno detto i colleghi, ti chiedo se hai per caso un altro portale prenotazioni attivo, come immagino.
Se mantieni stesso nome, descrizione e tariffe, cannibalizza quello di Airbnb, per cui è bene, come minimo, aumentare le tariffe in questo altro portale di almeno il 100% se non di più.
E altri accorgimenti....

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I can help you in case you need it.
In addition to what colleagues have said, I wonder if you happen to have another active booking portal, as I guess.
If you keep the same name, description and rates, it cannibalizes that of Airbnb, so it is good, at least, to increase the rates in this other portal by at least 100% if not more.
And other observations.

Google translation added by OCM

[Micaela213]

Grazie Maria Raffaella. In realtà al momento ho solo l'annuncio su Airbnb, ma pensavo di andare anche su altre piattaforme, magari più dedicate all'affitto breve dell'intero alloggio, visto che da una verifica, sembra che se i visitatori non mettono almeno 4 persone, il mio annuncio è indietro rispetto agli altri. Veramente c'è il rischio di cannibalizzazione?

Grazie per il tuo consiglio.