What details should you highlight in your listing title?

Rebecca
Community Manager
Community Manager
Suffolk Coastal District, United Kingdom

What details should you highlight in your listing title?

What details should you highlight in your listing title_.jpg
 
Hello hosts 👋
 
Today, I want to dive into a topic that’s super important but could be overlooked - your listing title!  How important is the listing title and can it make a significant difference in attracting potential guests?
 
In particular, what specific details do you highlight in your listing title? Can a few carefully chosen words really make a significant difference?
 
I would love to hear your experiences! What has worked wonders for you in your listing title? Have you tried something that didn’t quite go as planned?We've got so many experienced hosts here who have tried and tested different approaches over the years. I would love to hear about your experiences; both the successes and the challenges you faced along the way.
 
I'm looking forward to hearing from you soon! 
Rebecca 🌸 

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8 Replies 8
Damian396
Level 2
Sarasota, FL

As a relatively new host I am always learning. you try and think of everything but there are always guest questions that arise. My goal as a host is to provide a service but make it as hands off as possible. So the best advice I have is to constantly update your listing as you have more questions that you didnt originally think of. Most recent additions for me included ‘no steps anywhere in the property’ as I had this question 3 times. 

also most recently I discovered I was losing money on propane for pool heating when the temperature dropped. This is a learning curve so we clearly state the normal rate but now also include the temperature we set it to and include a note saying ‘subject to change’

Betty-Gunn-Rui0
Level 1
Grimstad, Norway

Hei, Rebecca.

 

Jeg har en overskrift på min annonse som jeg håper skal fange opp de som da ønsker en litt høyere standard på oppholdet og som da har spesielle ønsker i ferien som golf, strand og byferie. Frem til nå, har alle mine gjester ønsket nettopp dette. For andre året på rad, har jeg gjester som skal i bryllup. Hos oss er det god plass til at alle kan stelle seg til spesielle anledninger. Veldig hyggelig å være vertskap for slike gjester😊 Vennlig hilsen Betty Rui 

 

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Google Translation added by Community Manager: 

Hi, Rebecca.

 

I have a headline on my ad that I hope will capture those who want a slightly higher standard of stay and who then have special wishes for their holiday such as golf, beach and city break. Up until now, all my guests have wanted just this. For the second year in a row, I have guests going to a wedding. With us, there is plenty of space for everyone to dress up for special occasions. Very nice to host such guests😊 Kind regards, Betty Rui

Abdulrahman57
Level 3
Janabiyah, Bahrain

Hello Rebecca 👋 

I hope you are well.. From my experience on the application, the most important tips for receiving the largest number of reservations are:

1. As for the price, reduce it for regular days and increase it on holidays and weekends, and make a discount for booking for a week and a bigger discount for booking for a month.

2.Pay great attention to the cleanliness of the apartment, especially the cleanliness of the beds. The apartment must smell fragrant.

3.Try to bring your guest's requirements in case he needs any additional piece of furniture such as a clothes hanger, iron or hair dryer.

I wish you a pleasant journey through the application and many bookings.

 

Andrea6232
Top Contributor
Bergamo, Italy

Buongiorno @Rebecca ,

 

the listing title should highlight the most important features of your property, especially those that guests appreciate the most 😉

 

Andrea

As a relatively new host, I have found being truthful and not trying to make out your property is something it is not is the best advice I can give.  The feedback I get from the guests that have stayed at the house, say that the house is exactly as described and the pictures reflect what the house looks like.

I'm not that experienced at all!! I've described my home as warm and welcoming. I think that has worked...

Andrew1879
Level 2
Helton, United Kingdom

Hi Rebecca

Many thanks for getting in touch.

I don't know if I can be of much help, but I'll let you know what we have put.

It looks as if you are MOST interested in the TITLE, and I say this because many of the replies you have had talk of the details and their wording.

We have two properties listed on Airbnb.

The first is a very old town house in Penrith, and it is listed as

"Pretty cottage in centre of town next to the Lakes".  We tried to capture the house itself, and the proximity to the Lake District in one phrase.

This has attracted about 150 guests over the last 5 years.

The second is a large fully restored double terrace house in a village at Orton, and has only been available for 1 year.  It is simply listed by its name "Hettie's Cottage".

We have considered a bigger title, but not done anything about it yet.  We aren't about to say anything boastful about it, and I agree with one of your respondents about truthfulness, but then we know it is perfect! clean and tasteful and reasonably priced etc. and anything that might help boost its bookings would be appreciated.  Are we on the same wavelength?

Neither are very busily booked at the present - i.e. only four current bookings in each for the coming months, but friends on airbnb say that is common at the moment.

I'd be grateful for any comments you might wish to make

 

 

Hi, as a long-terme honte i had clients Booker for 6 months be cerfeuil they can cancel any time with 30 days notice they dont have to do the full terms.My head line is 25 min from downtown. And add some Nice pictures.