@Kristin108 I have to agree with you about Airbnb NOT reinforcing guests to read the detailed descriptions . . . it is incredibly frustrating!
I've started asking my guests to reread the description and house rules so that everyone's expectations are met. And to text me back that they have read them and agree to abide by them. It has helped somewhat. I also have set up automated texts that restate the house rules (day of check-in) along with checkout procedures (day before checkout). They either think I'm obsessive-compulsive (which I don't mind) or I'm a real stickler for the rules.
@David1873 I have experienced getting a 4-star rating too; it doesn't feel good and leaves you the host confused. I'll share what I have started doing right after a guest makes a comment about enjoying their stay, toward the end of their stay:
"I'm so glad you've enjoyed your time at . . . Ruidoso has always been a magical, rejuvenating place for us! That's why we share our place on Airbnb. We always appreciate a 5-star review on Airbnb if we've met your expectations and you've enjoyed your stay. It helps others find us." You can, of course, change it to fit your own voice/circumstances. I hope it might help you turn things around. I know we, as Hosts, work really, really hard to provide a nice, clean, inviting place for our guests to stay.
As @Colleen253 said, Airbnb isn't going to start educating guests on the rating system, so I think it's up to us to toot our own horn a little and educate our guests on what we expect, er . . . appreciate their help in rating us. ; )