@Ben205 I am the kind of person that really enjoys statistics and this kind of information. I am a frequent visitor to the AirDNA site, but I only browse through the little bits of free data.
The reason I have not (yet) purchased any AirDNA data is that I am already using a automated pricing service (you may have heard people mention Wheelhouse and Beyond Pricing, which are two big ones).
My reasoning is this: The AirDNA data would be very useful and cool, but when you get right down to it, the ultimate purpose of the booking and price data is to help you set the pricing your listing. I already pay to have my prices set by a robot, and the robot supposedly does this based on data that it has (as well as the past performance of my specific listing). I would love to see the detailed AirDNA data, but I would not be able to use it. (Unless I fire the robot.)
So if your ultimate goal with the booking data is to help set your pricing, you might just consider using that money to hire one of the several pricing robots out there.