I live in a diverse area that is under rejuvenation, in a historic conservation area. We have two new gastropubs in the area and the Green Rooms art hotel has just opened. We are walking distance (or a short bus ride) from Alexandra Palace and Bruce Castle as well as walking distance from four parks. We are as surrounded by parks as possible in inner London. We are a 15 minute walk or a 5-minute bus ride from the Piccadilly line. The bus stop is less than a block from my house.
My listing goes into great detail about the location, including travel time from various sites of interest, a history of the Victorian philanthropic estate we live on and a description of who lives in the neighbourhood.
However we are constantly dinged on location for purely subjective and weird reasons.
Let me give you a few examples:
My neighborhood is beginning to attract young people who have been priced out of Dalston and Brixton. They generally live in house shares and may not have room to host family visitors. A recent guest stayed with me while she visited her son who lives 6 houses away from me. It was easy for her to get here from the tube station and she was close to her son. If would seem that I am the perfect location for her, however, she gave me a lower than 5-star rating on location. When I reached out to her and ask why, she said: "You're nearly there, but I couldn't give you 5 stars because I saw rubbish on the street".
Here's another example: I'm a live-in host in a Victorian with many original features, including the original front door. As part of check-in, I show guests how to use the Victorian lock. It's a traditional English lock with latch plus deadbolt. I tell guests: "If you are the last to leave the house in the morning, or you come home after we are asleep at night please lock the deadbolt with this key." Guests often ask me: "Is this a dangerous neighbourhood?" Those who ask me that question always give me a less than 5-star rating on location. When people ask the question I've started responding with: "Don't you lock your front door at home?" but it doesn't seem to have any effect on the ratings I get.
I could go on with many other scenarios, but I think this illustrates how subjective and unfair the "location" category is.