Dear Deborah:
Good question you have raised. I have 2 listings and we are generally occupied through the year. But we are new in the sense that we started the short term rental only from October 2015. We have more than 40 guests so far via airbnb and each of them have given us a raving review. Each of them have given us 5 star, where as in our location hosts struggle to get about 60% 5 star review. You could look at our listing as a testimony of my statement.
I have no doubt you are clean and your place is good. But the point is your guest also need to see your place is clean and you are nice! That is the PR side of the business. The question you have to ask yourself are:
(1) how close am I to the customer?
(2) does he see a problem when there is none?
(3) am I seeing myself as a victim or do I see myself as a business person?
(4) am I staying in touch with the customer? That is immediately after the booking (by way of phone message, emails etc), and checking with the guest whether they are comfortable.
(5) are you asking the guest in a subtle way, whether he could give you a 5 star review so that the other customers could be benefitted if this guest gives a good review!
(6) You could also consider promoting some offers of your own. For example, you could leave a note in the property that this guest would get a gift voucher which he or his referal could use, if he gives a good review. (I must say, this was never done by us)
Hope I am of useful in terms of my suggestions to you.
My email ID is: rkay1952@gmail.com
If you think it is worthwhile to chat further, you are at liberty to contact me.
Best,
RK