@Judy-Helm0: We do direct marketing using social media for special events coming to the area. For example. Say there is a motorcycle event happening two months out. We will post something on our instagram using hastags like #harleydavidson, #(whatever the event is called) etc for a few weeks. The same with Facebook. We will post on said events page and see if we can drum up interest and inquires that way. Even just commenting on the Airbnb stories on Facebook with links to your place is never a bad thing.
As far as getting a higher listing on Airbnb. I make it a point to log-in every morning and go to our calendar. Make some note changes, tweak a price, add a new picture, re-word a description. Something. The Airbnb algorithm likes activity and it works at getting us 30-40 views a day.
Maybe this won't work for everyone but it has worked for us. Good luck.