Hi Aja,
It sounds like you're proactive in updating your listing and attentive to guest inquiries, which are both great practices. To boost your exposure and hopefully increase your bookings, consider a few adjustments:
Make sure your listing title and description include relevant keywords that potential guests might use when searching for a place like yours. Apply basic SEO techniques to your listing by including common search terms related to your area and the unique aspects of your property in the description. Ensure your listing details are accurate and respond to the common questions—mention if it's near the lake, accessibility features, and the layout of bedrooms.
If not already done, consider hiring a professional photographer to enhance the visual appeal of your listing. Highlight the unique selling points of your property, such as scenic views, special amenities, or a cozy decor.
Regularly check your competitors' pricing and adjust yours accordingly to ensure you're competitively priced. Consider using dynamic pricing tools that automatically adjust your rates based on market demand, local events, and seasonality.
Offer discounts for last-minute bookings to attract guests who make plans on the go, and provide incentives for longer stays, such as weekly or monthly discounts. Promote your listing on social media platforms like Instagram, Facebook, and Pinterest to showcase the aesthetic aspects of your property. Also, share your listing in local travel forums, Facebook groups, and other community platforms where potential guests might look for accommodation suggestions.
Continue to respond promptly to inquiries as quick responses can significantly increase the likelihood of booking. Send a follow-up message if a guest lets a pre-approval expire, asking if they have any further questions or need additional information.
Politely ask departing guests to leave a review if they enjoyed their stay, as more positive reviews can enhance your visibility and attractiveness. Utilize Airbnb’s analytics tools to understand more about your listing’s performance and identify areas for improvement.
Implementing these strategies can help increase your visibility on Airbnb and attract more potential guests. Consistency is key, so continue to monitor your listing’s performance and adjust your strategies as needed to maximize your bookings.
I hope this helps.
All the best,
Upfish Management
