What do you suggest to increase bookings?

[Teresa2107]

Looking for any suggestions! Thank you !! 

[Helen3]

It looks like you have only just started hosting on Airbnb so what do you mean by increasing bookings? @Teresa2107  what was your expectation around how many bookings you would have at this stage?

As someone who works in real estate I am sure you did your market research before setting  up your STR business to understand demand and supply for your sort of listing in your location. What did that tell you about likely demand for your property.

The best way to optimise bookings is to use your experience in real estate to help you research and develop a marketing plan both to make sure your Airbnb listing is designed to appeal to those you've identified as your target market and that you are promoting your STR business across all relevant STR channels and your own direct  booking channels.

[Alicia753]

Hi @Teresa2107 increasing bookings for your Airbnb can be achieved through various strategies that focus on enhancing guest experience, marketing your listing effectively, and making your Airbnb stand out in the competitive market. Here are some recommendations:

- Optimize Your Listing: Provide clear, detailed, and honest descriptions of your space, including amenities and local attractions. Keep your listing updated with any new features or improvements.

- Market Research: Regularly check the prices of similar properties in your area to remain competitive.  Consider using tools that adjust your rates based on demand and local events.

- Enhance Guest Experience: Small gestures like a welcome note or a local guidebook can make a big difference. Maintain a high standard of cleanliness, as this is often a top priority for guests.

- Offer Special Promotions or Discounts: Attract new guests with introductory offers. Capitalize on local events or seasons with special rates.

Implementing these strategies may help enhance your Airbnb's appeal, attract more guests, and ultimately increase your bookings. Hope this helps!

[Inna22]

@Teresa2107 you should search through the discussions here. There are really specific things you can do, for example update pictures and description daily. There are multiple really detailed posts. Personally I do not believe that discount to do anything. Customizing the experience will get you better reviews and eventually bookings based on good reviews but you have to have bookings to have guests  customize the experience so it’s a long game.  There are immediate actions you can take 

[Alex1485]

@Teresa2107 Optimize your pricing, extend your booking window. 

[Margaret1088 · Accepted solution]

Hi @Teresa2107 ,

For us, everything is based on location, location, location. After that,  I designed some professional business cards & we hand them out to friends & family - some even went into our far-flung Christmas letters. We also had an “open house” for our local friends, invited them to stop by for a walk-through & a few snacks … word of mouth is very powerful! Then, of course, your listing, upon which everyone here has advice, most of it pertinent. Finally, we try to personally pamper each new guest just a little bit, and, in this our 3rd year, we’ve had an unexpectedly large number of repeaters. Lastly, we learn by our mistakes, adapt, & move on. Good luck, Margaret (& Jim)