@Quincy I would second Andrew's advice to market towards a certain demographic.
If you flip through any magazine, you will see that most businesses do this, whether they are selling cars, clothing, furnishings, whatever. They may have imaging that markets towards young people, highlight their commitment to diversity by having ads featuring people of many races, like Benetton does, they may target "luxury" buyers, outdoorsy folks, yoga and exercise enthusiasts, families, or seniors.
So with Airbnbs, think about the type of guest who'll be a good fit for your place, whether it's digital nomads and business travelers, outdoorsy types, families, couples looking for a romantic getaway, etc. If you have a rustic cabin on a mountaintop, you don't necessarily want to attract city slickers whose ideas of off-the-beaten trail living is derived from movies and haven't got a clue how to make a fire in a fireplace or who will freak out, leave and demand a refund if they hear a moose call or spot a bear.
Try to make the listing description really speak to the type of guests you are targeting. You want them to read it and think, "Hey, that's me they're talking about". Rather than the all too common descriptions that just read like a real estate ad, listing all the virtues of the place in an impersonal way.
And use a cover photo that makes your place stand out and will appeal to your target market. Good place for a romantic couples get away? A table on a fairy light lit patio, set with a bottle of wine and wine glasses and some fruit and chocolates. Or a luxurious bed. Digital nomads? Show a well-decked out office space.
You want guests to be able to picture themselves in the place you offer.