Early access for Superhosts: custom Airbnb web addresses

[Airbnb]

Superhosts deserve web addresses that are as unique as their homes and hospitality. And soon, all Superhosts will be able to create a custom web address—an exclusive, easy-to-remember link that will help guests find their specific listings and make it easier to brand and promote their business. That’s right, no more lengthy web addresses that include random numbers and symbols (unless you prefer them, of course).

In the next couple of months, we’ll be introducing custom links to Superhosts. Superhosts will receive an email or a dashboard notification with a link to create their personalized web addresses.

Let’s brainstorm some ideas to make your link stand out. First, here’s what the new format will look like:

• airbnb.com/h/[your custom name]

Some web address examples:

• /french-alps-vacation-homes-and-cabins
• /babu-getaways
• /helens-homes
• /private-room-in-barcelona-city-center

Things to think about:

• What makes your space special?
• Is your space in a unique location?
• What makes your area or city one-of-a-kind?

Tips on making your custom link easier to read:

• Use lowercase letters
• Use hyphens, if you wish, but no other symbols or punctuation
• Keep it short: 100 characters or fewer is ideal
• Keep it private: don’t include contact information such as last names, email addresses, or phone numbers

Other points to keep in mind:

• Avoid the word “Airbnb” and any trademarks or brand names, unless you own them or are authorized to use them
• Steer clear of misleading information such as “verified” and “official,” and impersonations of another person, entity, or listing
• See our policy with more details on what is allowed

This feature was designed so Superhosts can create memorable web addresses, put them on business cards and in email signatures, and promote them on social media. In the coming months, all Superhosts will get access to this feature—thank you for providing hospitality as unique as your future web address.

*Superhosts are allowed one custom URL per listing. If at some point, you’re no longer a Superhost, you will be able to keep your custom web address. If your listing becomes deactivated, the custom URL is then available for another listing to claim. 

[Cecilia561]

Lizzie,

when I go to my listing and scroll down, there is no section for custom link.

[Lizzie]

Hey @Cecilia561,

Thanks so letting me know. Just to double check you are looking in 'Listings' rather than your profile?

Thanks,

Lizzie

[Cecilia561]

Correct

[Jonas-and-Noi0]

Thank you fir the easy to follow explanation.

We still have the problem that we are managing multiple properties through a Channel Manager, and then the Custom Link is dimmed and cannot be accessed. I guess we have to wait for the Channel Manager to updates so that you can do it that way. Meanwhile, it says in Airbnbn statement: 

Superhosts on Airbnb can create a custom URL for a single listing, and hosts who use professional hosting tools can create a custom URL for their pro marketing page. The pro marketing page could be a solution.

Do you know how to edit the URL for the pro marketing page? I can't find any button for that?

Thank you,

Jonas

[Paul1966]

It will make it easy to bookmark and for the url auto-fill.

[Jennifer1623]

When I enter my url I’m taken to my page but there’s also an edit option. Would strangers have access to the edit button??!

[Lizzie]

Hello @Jennifer1623, the edit function on your profile is only seen by you as you are logged in. To double check, access the URL when you are logged out and this should hopefully help to put your mind at rest. 🙂 

I hope this helps.

Lizzie

[Nikki49]

It's 09/02; however, I still haven't received the link or it hasn't appeared on my dashboard yet. 

[Lizzie]

Hey @Nikki49,

Are you able to see the ability to update this if you follow my instructions above? 

You can access this new feature directly, so you don't need to wait for the dashboard link. 

Let me know how you get on. 

Thanks,

Lizzie

[Clare241]

Has anyone found out how to do this yet? I received an email but no promised link or dashboard banner -whatever that is?

Older host so all this tech makes my brain bleed!  But trying to get into the modern world.

Thanks for any advice

[John143]

Got it 

[David4553]

Thanks but how do I do it????

[Carole214]

I haven't received anything from Airbnb yet on doing this, is it coming shortly?

[Marion550]

When is this becoming available in the uk ? I have not had any info since the first announcement.

[Lizzie]

Hello @Carole214  and @Marion550,

It's ready now! 🙂 

If you scroll down below (or up) you will see my post with details of how to update your URL in 'Listings'. 

Thanks,
Lizzie