Our tenant in London is subletting our property on Airbnb ag...
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Our tenant in London is subletting our property on Airbnb against his tenancy agreement- what is best course of action?
Latest reply
Hi
Our property went live in July and we haven't had the number of bookings or enquiries we were expecting. We've had a couple of guests and they've loved it, but somehow it's not getting much interest. We would love to hear any constructive feedback on the listing and thoughts on the price.
List link 👉 Home in Borth-y-Gest · 3 bedrooms · 4 beds · 2.5 bathrooms
Thanks in advance.
Becky
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Answered! Go to Top Answer
As a fellow host and professional in this space, I completely understand how challenging it can be to get consistent bookings, especially when you're new. I took a look at your listing, and here are some thoughts that might help improve visibility and increase bookings:
Optimize Your Title and Description
Your title is one of the first things potential guests see, so make sure it highlights the most attractive feature of your property. Is it the location, amenities, or something unique? A catchy and clear title can make all the difference. In the description, try to paint a picture of the experience guests will have when staying at your property. Focus on local attractions, cozy details, and anything special that sets your place apart.
Professional Photos
Your photos are another major selling point. Ensure they are high quality, well-lit, and cover all the key areas: bedrooms, bathroom, kitchen, living spaces, and any outdoor areas. Guests often make decisions based on the visual appeal of the listing. You might want to consider adding a few lifestyle shots—like a cozy table setting or a view of the local surroundings—to make it feel more inviting.
Adjust Your Pricing
Pricing plays a huge role in search ranking and overall appeal. While you’re still new, you might want to consider lowering your price slightly to encourage more initial bookings and reviews. Offering discounts for longer stays or last-minute bookings can also help fill up vacant dates. Once you have more reviews, you can adjust your pricing back up.
Leverage SEO and Keywords
In your description and title, use keywords that guests may be searching for. Mention things like "close to city center," "perfect for families," or "great for remote work" if applicable. Airbnb's search algorithm uses these keywords, so aligning them with popular search terms can help increase your listing’s visibility.
Gather More Reviews
Since you’ve had a couple of happy guests, make sure they’ve left positive reviews. Early reviews are crucial for building trust with potential guests. You can send them a polite follow-up asking them to review their stay if they haven't already.
Promotions and Airbnb Tools
Take advantage of Airbnb's promotional tools, like the "new listing" or "early bird discount" options. These can help attract attention from potential guests. Also, consider setting up Instant Book to reduce booking friction.
Respond Quickly and Engage
Fast response times and personalized, welcoming messages make a big difference. Guests feel more confident booking when they know the host is responsive and engaged. Be sure to reply to inquiries quickly to boost your ranking in Airbnb’s search algorithm.
With these tweaks and a bit of patience, I’m confident you’ll start seeing more interest in your property. It’s all about building momentum early on, and you’re off to a great start with positive guest feedback.
Best of luck!
Ciao @Rebecca2368 ,
if you want have more bookings try to loer the minimum number of nights 😉
good luck!
Andrea
https://airbnb.com/h/la-casa-sul-canale-con-piscina-jacuzzi-in-giardino
Just my opinion. I think your property looks amazing, Honestly though because I am not familiar with tour neighborhood, the cover photo did not give me the correct impression of spacious and beautiful. You have great photos maybe trying a different cover photo.
Your description is short. Look at other listings in your area for ideas and maybe location since your first review talks positive about the area.
A lovely place ...
What levels of bookings were you expecting based on your market research you did around supply and demand ? @Rebecca2368
The best way to generate more bookings is to design your listing with your target guests firmly in mind, to list on all relevant STR platforms and take direct bookings .
also check pricing to make sure it's in line with your competitors.
and make sure your calendar is open for summer bookings. It takes time to build up your STR business
you need to describe the property location and amenities in much more detail. I had to look up the location as it wasn't clear from your listing 😀😀
As a fellow host and professional in this space, I completely understand how challenging it can be to get consistent bookings, especially when you're new. I took a look at your listing, and here are some thoughts that might help improve visibility and increase bookings:
Optimize Your Title and Description
Your title is one of the first things potential guests see, so make sure it highlights the most attractive feature of your property. Is it the location, amenities, or something unique? A catchy and clear title can make all the difference. In the description, try to paint a picture of the experience guests will have when staying at your property. Focus on local attractions, cozy details, and anything special that sets your place apart.
Professional Photos
Your photos are another major selling point. Ensure they are high quality, well-lit, and cover all the key areas: bedrooms, bathroom, kitchen, living spaces, and any outdoor areas. Guests often make decisions based on the visual appeal of the listing. You might want to consider adding a few lifestyle shots—like a cozy table setting or a view of the local surroundings—to make it feel more inviting.
Adjust Your Pricing
Pricing plays a huge role in search ranking and overall appeal. While you’re still new, you might want to consider lowering your price slightly to encourage more initial bookings and reviews. Offering discounts for longer stays or last-minute bookings can also help fill up vacant dates. Once you have more reviews, you can adjust your pricing back up.
Leverage SEO and Keywords
In your description and title, use keywords that guests may be searching for. Mention things like "close to city center," "perfect for families," or "great for remote work" if applicable. Airbnb's search algorithm uses these keywords, so aligning them with popular search terms can help increase your listing’s visibility.
Gather More Reviews
Since you’ve had a couple of happy guests, make sure they’ve left positive reviews. Early reviews are crucial for building trust with potential guests. You can send them a polite follow-up asking them to review their stay if they haven't already.
Promotions and Airbnb Tools
Take advantage of Airbnb's promotional tools, like the "new listing" or "early bird discount" options. These can help attract attention from potential guests. Also, consider setting up Instant Book to reduce booking friction.
Respond Quickly and Engage
Fast response times and personalized, welcoming messages make a big difference. Guests feel more confident booking when they know the host is responsive and engaged. Be sure to reply to inquiries quickly to boost your ranking in Airbnb’s search algorithm.
With these tweaks and a bit of patience, I’m confident you’ll start seeing more interest in your property. It’s all about building momentum early on, and you’re off to a great start with positive guest feedback.
Best of luck!
Hi @Rebecca2368 ,
I am new to Hosting and went live in July, as well. This forum was a big help in tweaking my listing and fortunately, I've had great success getting bookings as a result. I think you have a lovely place and when you find the right 'formula' for your place, you'll start filling up your calendar. I would be thrilled to stay there!! I can see myself enjoying scones and coffee in your beautiful outdoor space.
With that said, after all the generous host recommendations I was feeling incredibly overwhelmed and on a whim I turned to ChatGPT and asked it to take on the role of an Airbnb Super Host with hundreds of 5-star reviews to help me with my listing. I shared what hosts had said, what I was experiencing, what my place offered, and as crazy as it sounds, it really helped me...my weekends are sold out and I already have a booking for next summer. In fact, when my third booking broke every single one of my house rules, including leaving a fire burning in the fire pit unattended requiring the Fire Department's attention, I turned to ChatGPT to guide me through what I should do. Crazy, I know! I felt very alone during what was an incredibly stressful weekend, and using ChatGPT meant I was getting immediate assistance whereas the Airbnb Support Center response time was seriously delayed.
After that experience, I played around with ChatGPT more and it helped me explicitly identify my demographic and how to structure my listing to attract that demographic (I am a 3-season couple's getaway in the mountains). I was seriously skeptical!! But, one question ChatGPT kept coming back to in guiding me was: What feeling do you want your guests to leave with? That question has made all the difference. Right now, because I am a certified home baker in New York State, it is helping me structure how to leave frozen baked goods that guests can then bake as a special treat, and I love the ideas it has generated. Obviously, I carefully review and edit the assistance I get from AI and, I have to humanize the results, but it really is a great tool to make sense of the hospitality business and how to run a business, which I was completely in the dark about.
I can tell you have worked hard, and thoughtfully, to create a wonderful getaway for guests. And, they will come!! You've got this!!
With well wishes and smiles,
Rose
Hi @Rebecca2368 , you've received wonderful support from hosts for your listing 😍 How are you progressing with implementing these ideas?
@Rose2552 has also shared a pretty unique idea about using AI to assist with listings. Have you explored the option yet?
One of the Superhosts @Dr-Jayanthi1 also shared interesting content on how she uses AI to optimize her listings, Sharing below if you were interested to give it a read :
👉 Elevate Your Airbnb Hosting Game!
👉 Unlocking the Power of AI:- Series 2. Descriptions, Titles and more....
You can explore more such guides in our 👉Community Guides section👈
Please keep us posted of your progress 😍
Hi @Rebecca2368,
Your property looks lovely, and with a few adjustments, I think you can really boost interest and bookings. Here are some suggestions:
Title: Consider improving the title by adding more descriptive keywords. This will help your listing rank higher in search results and attract the right guests.
Description: The description is a bit short. Try expanding it to answer all potential guest questions. Be sure to highlight unique features of your property and nearby attractions to make it more appealing.
Photo Editing & Layout: Edit some photos to make the space feel more inviting—for example, lighting the fireplace or showing the living room in the evening for a cozy vibe. Also, ensure your photos are in landscape orientation. Since many guests book from desktop computers, landscape photos provide a better viewing experience.
Photo Captions: Adding captions to your photos can guide guests and highlight key features, helping them understand what they’re looking at and what makes your place special.
Profile: A more detailed and friendly profile can build trust with guests, making them feel more comfortable booking with you.
Implementing these changes should help attract more attention to your listing. Good luck!
Hi Hugo
Thanks for your feedback. Regarding the title and description, i have a couple of questions - 1. I wasn't sure if the title words were used in search filters or if it was just the tick boxes i've selected. If it pulls through keywords then I'll change them!
2. For both the title and description I'm at the max characters although I can see other properties have much longer titles and descriptions. Do you know how I can extend my limit?
Thanks again.
Hi @Rebecca2368 ,
Yes, the words in your title are limited to 50 characters, and they are used in Airbnb's search algorithm. Optimizing the title with keywords like location or key features is important, but there's a way to squeeze the maximum value out of those 50 characters by focusing on the most impactful words.
The character limit only applies to the "listing description" section, but other sections like "Your Property", "Guest Access", and "Other Details to Note" have no limits. You can use these sections to add more detailed information without restrictions.
Let me know if you want help fine-tuning your title and other sections!
Best,
Hugo