Hi @Sudha33 👋
Thanks for your patience whilst I got you some answers.
1. How far in the past do you review the parameters for to assign these Highlight labels? Is it 30/60/90 days or more?
To qualify for a highlight, a listing must have received at least five reviews within the past two years.
2. Once a tag is assigned, how long does it stay for? Does it get removed automatically or only based on fulfilling some parameters? Can hosts get visibility to those specific parameters?
I'm still asking for clarification on this one, please bear with me and hopefully I'll have an answer soon.
3. If hosts need to score a few 5-star ratings to get rid of the negative Bottom 10% label, how will that work, since we won't get any more bookings? (Check our conversion insights mentioned earlier). So while we appreciate AirBnB providing resources for hosts to improve the ratings, it won't make a difference.
As you have rightly said, to support Hosts who want to improve their listing quality, we’ve added more tips and education to our Resource Center as well as a quality webinar for eligible Hosts. We take several factors into consideration, including overall rating, subcategory ratings, Host cancellations, and quality-related customer service issues. We use this to daily evaluate all eligible listings on Airbnb and determine the top 1%, 5%, or 10% and bottom 10%.
4. Has AirBnB considered the potential misuse of this new feature? A competitor can have their friends/family stay for 1 night, leave a negative review for 1-2 parameters, without using any language that flags your community guidelines. Based on the recent low score, a Bottom 10% tag is assigned to the property, which overrides the overall rating. The hosts have no option to get the review removed.
If you believe a guest’s review is unfair or retaliatory, you can dispute the review—no matter when it was posted. If the dispute is successful, the review and star rating associated with it will not be counted.
I hope this helps and I'll come back to you either way re question 2. 😊