I absolutely agree with the idea of asking cancelling guests to consider a fair contribution of their refund. We were on the other side of this two weeks ago - we were the guests cancelling. As I was dealing with guests cancelling their reservations with me, I was also cancelling with a host and told her to split the reservation with me, 50/50. Meaning that she just refunds me 50% and she keeps the rest. She is a brand new host and appreciated the gesture, and happily kept her 50%. THIS, WHAT THE HOST AND I WORKED OUT, IS GOODWILL. Goodwill is NOT asking past guests for a donation. Holy hell, Airbnb, what are you thinking?
Airbnb totally handled this wrong from the start, and they still are. They didn't trust us, the hosts, to be reasonable, good human beings and work with guests. VRBO, on the flip side, gave us the options and guess what? I still gave the guests 100% back on their cancellation.
This little "We're in this together" fund isn't what many think it is. 25% of what you WOULD have kept (under your normal cancellation policy) is, in many cases now, 25% of 50% of what has only been PAID so far. So doing the math: If someone has paid $1,000 of their $2,000 reservation, then under normal circumstances, you'd have gotten to keep $500 of that PAID $1,000. Now, take 25% of $500 and you're getting to keep $125. Sure, it's something, but it's not much at all. 50% would have been better. $125 of what would have been $500 - it's ridiculous. What's even more irritating is that the public has NO idea that the amount is this little. They're thinking, "Oh hey, that's so nice of ABB. They're paying the people 25% of my reservation! That's $500 (of the example above) out of ABB's pocket. How lovely!" I want to throw up. I want someone to put it out there, publically, that that is NOT what is happening.
My goodness, I didn't know I was so worked up about this until I started typing!
Airbnb, drop your stupid begging campaign idea. Stop pandering to the public. Stop telling US what to do while you do virtually nothing to help us.