Airbnb marketing campaign to respect the Hosts

[Maria969]

The new CEO Katherine mentioned “Brand” and a “Story Behind”.   Most of the time Airbnb caters and protects the guests rather than the Host.   The Host are struggling to explain some rude and entitled guests that this is not a hotel, but an experience staying in a Private Property, with Hosts kindly opening their Homes!

Dear Airbnb, it is the Host the backbone of your success, your financial risk is ZERO!  It is the Host who carries all the risk and the workload.    Please Airbnb provide a better Customer Service support for Hosts and help us build a story behind all of our sacrifices and extremely hard work.   It is our reputation  on the line too!  We put our names and selfie pictures upfront. 
Have a strong marketing to make the guests understand that we are NOT your employees or servants but property owners and that they have to value that and conduct themselves with the utmost respect and understanding.

[Huma0]

@Maria969 

No, Airbnb doesn't do a very good job of communicating to guests how they should behave in a host's home. I would also like to know what happened to the proposed 'Superguest' programme.

However, they do have this blurb in the Help section. I can bet you that most guests will never read this. Certainly none has ever mentioned it to me. It would be a good idea if this is automatically sent to guests when they register and again when they book. However, I seriously doubt that will ever happen so I'm wondering if it's a good idea to send this to gets that enquire/request to book/IB as a standard message:

"

How can I be a considerate guest?

Travelling with Airbnb provides an opportunity to stay in unique spaces and connect with other members of our community. Like millions of travellers before you, we hope you find that experiencing a destination like a local creates memories, stories, and a feeling of belonging no matter how far you journey from home.

To help you prepare, here are a few tips to help enhance your experience with your listing and your host.

Before you book

• Share your story in the bio section of your profile, and verify your information including your email address, phone number, and government ID. Hosts prefer to know who's asking to stay with them, and as a result you may have a better chance of your requests being accepted.
• Airbnb has a diversity of listings, from shared rooms to entire homes. Make sure the space, house rules, and hosting style match your needs.
• Spend some time reviewing your host's listing to make sure the place is a good match for you.
• Get a sense of the strengths and weaknesses of the listing by reading reviews from other travellers.
• Feel free to contact a host with any questions you have about a listing.

Before your trip

• Communicate clearly with your host about any expectations or special needs you may have.
• Always let your host know if you're likely to arrive late for check-in.

On your trip

• Honour your commitments (including arrival time) and any house rules.
• Enjoy your host's home as if you were staying with friends. Be respectful of your neighbours.
• Explore the neighbourhood and support local businesses. It's a great way to feel more like a local. Try asking your host about their favourite neighbourhood spots!
• Get your host's permission before having guests round.
• When in doubt, contact your host with any questions or problems that arise.

After your trip

• Always leave an honest review for your host to help guide future guests. Airbnb is built on community, and your host will also be invited to leave a review for you.