There is no "company". There is no "employee". There is no "Martin Nowell"
It's a rampant money laundering scam, with cybercriminals washing their dirty money (usually from stolen credit cards, but also from proceeds of crime - drugs, heists, weapons etc) through fake reservations.
In the earlier days the cybercriminals used to advertise on the Dark Net to find hosts willing to collude in their schemes, but they soon found that they could pretty easily get away with plying their trade on the actual Airbnb website itself, so that's their preferred MO these days.
https://www.thedailybeast.com/inside-airbnbs-russian-money-laundering-problem