@Pat271 I agree its better than many efforts, but I still don't understand the message. That people in your home are furry, yet benevolent monsters? Who turn back into people the minute they leave?
I don't understand why they don't do a simple yet effective comparison to a hotel. Twins, cousins, texting about visiting grandma this year and where they are staying. Side by side experiences of them traveling for the holidays. In the Airbnb there are board games, records, mulled cider on the stove before everyone heads out to grandmas. The guest has a lovely view and personalized note. In the hotel, the room is standard, a bit sterile, they guest lies bored on the bed watching movies until the phone buzzes that its time to leave for grandma's. You could flip this to call for hosts, adding a shot of the respective places being readied and the check in process, calling out the coziness and personalization of Airbnb. (Yes I can story board this for the ad agency. I charge a 15% finders fee and hourly for creative.)
There are MANY ways to make this platform appealing. But I don't know if the Yeti figure into them.