Hello, everyone!
Let me introduce myself: I’m Carolina Arango, a passionate traveler with 12 years of experience in the tourism industry, working with hotels, vacation homes, and restaurants. My profession and love for exploring different cultures have allowed me to immerse myself in this amazing world of hospitality and lodging.
Currently, I work as a Social Media Manager specializing in vacation homes. What better way to combine my two passions—travel and work—than by diving deeper into the connection between this sector and digital marketing?
I’m conducting a small study to better understand how vacation rental owners perceive the role of someone like me in their business strategy. There’s plenty of information online, but what could be more insightful than hearing directly from you, the experts in the field?
- What are your thoughts on social media management for promoting your properties?
- Do you think having a professional handle your online strategy is essential for increasing bookings?
- Or do you feel that the tools and systems you already use are sufficient?
- Is there something you’d love to have that could make your life as a host easier?
My questions are purely academic—I’m here to learn directly from your experiences and perspectives. Thank you in advance for sharing your insights!
Best regards,
Carolina
