Occupancy Over Price

Occupancy Over Price

Stop competing on price. You'll lose.

 

Compete on experience.

A guest's first 24 hours determine everything. Response time, welcome message, local tips, problem-solving speed.

I had a guest book a 2-night stay. After that first night, they booked 3 MORE trips. Same property.

 

Why? Because I made them feel at home, not like they were renting.

 

Guest experience = repeat bookings = predictable income. Price wars never win.

1 Reply 1

@Felix760 I agree that guest experience is incredibly important, especially when it comes to repeat bookings.

 

I’ve experienced that myself. When guests feel comfortable, welcomed and well cared for, they remember it — and some choose to come back.

 

But I think there are really two stages: price can influence whether a new guest clicks and books in the first place, while the experience determines whether they want to return.

 

That’s why I don’t think we can completely separate occupancy from price. A wonderful guest experience is extremely valuable, but the guest has to choose the listing first before we ever get the opportunity to provide it.

 

For me, the strongest combination is competitive pricing to get that first booking, followed by an experience that makes them want to come back.

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