SEO or Search Engine Optimization Techniques for listings

[Mohammad-Shagil0]

👋 Hello community,

I would like to know are there ways to optimise the search engine results such that it shows your listing.

For example: there is a big event coming to the city near to my listing, I want to utilise that event to promote my listing to get easy bookings.

Looking forward for your replies.

[Shelley159 · Accepted solution]

Hi @Mohammad-Shagil0 

It's important to decide which results you're optimising. If you're specifically trying to optimise your listing when guests use a search engine like Google, you can look at SEO.

But if you mean you want to rank better in Airbnb search results (in other words, people opening Airbnb and then typing a location in the Airbnb search bar), you'll need to play into what the Airbnb algorithm wants. Here are the basics:

How search results work - Airbnb Help Center

In short, it prioritises listings that give great value to the guest. So the rank depends on the combination of the level of positives (amenities, reputation, response rates etc.) for the price level of a given night. Also, all guests (as well as desktop vs. mobile) don't see the exact same results, so the rank will vary.

[Mohammad-Shagil0]

Thanks @Shelley159, i would like to know does SEO works well with Airbnb? 

And thanks for providing great advice on Airbnb search results. Will work on those.

[Elisa]

Hi @Mohammad-Shagil0 😊, 

Thank you for asking this question and bringing this topic to the Community Center!

Do you work in SEO in your daily life or job?

[Mohammad-Shagil0]

I do not work directly, but the company i am working for does it.

Just curious why was it asked?