What are some successful ways you've promoted your Airbnb listing?

Rebecca
Community Manager
Community Manager
Suffolk Coastal District, United Kingdom

What are some successful ways you've promoted your Airbnb listing?

240282954_Plus_SaoPaulo_Henri_32047993-0082.jpg

 

Hello Hosts 👋

 

Lately, I've noticed a popular question popping up in the Community Center: "How can I market my Airbnb?". It's great to see that a lot of you are seeking advice on marketing your Airbnb listing as marketing plays a crucial role in attracting potential guests and maximising your bookings. With the rise of rental properties and increased competition, it's essential to have a strong marketing strategy to stand out from the crowd and capture the attention of your target audience... aka potential guests. 

 

With that in mind, I'm wondering what successful strategies have you implemented when promoting your Airbnb listings? 

 

Share your current marketing strategy, thoughts and creative ideas in the comments below. 👇

-----

 

Please follow the Community Guidelines

17 Replies 17

Thanks alot every body here for the wonderful information given

I know each one of us has got solutions to make sure that our hosting venture will reach to the sky

Thanks again everybody here

Ibrahim

Hi Melanie,

Sounds like you haveve put a lot of effort into your marketing! I wanted to share a few additional tips that might help even more:

 

  1. Visual Appeal: High-quality, captivating photos can make a huge difference. Consider using professional photography services to really showcase your property. A visually appealing listing tends to attract more attention. I’ve heard great things about Apex Media Sphere for property photography.

 

  1. Engagement on Social Media: While direct bookings from social media might be rare, engaging content can drive traffic to your listing. Think about sharing behind-the-scenes content, local attractions, and guest testimonials to keep your audience engaged.

 

  1. Special Offers and Contests: Offering specials or running contests exclusively for your social media followers can increase engagement and potentially lead to bookings.

 

  1. Video Content: Short, engaging video tours of your property or the surrounding area can be very effective. They provide a dynamic way to showcase what makes your property unique.

 

  1. Collaborations: Partner with local businesses or influencers to reach a wider audience. Cross-promotion can be a powerful tool.

 

Hope these ideas help you and other hosts to boost your visibility and bookings!

 

Best wishes, Rashid

Honestly in my town I go out of my way to downplay the presence of my space for fear of someone initiating some sort of negative ideas about restrictions or limitations. Under the radar is my philosophy since I don't live in one of the most forward thinking areas. I'm afraid ANY visibility will make me vulnerable.  Noticing the few other listings in this town they have a low (ie no) profile on social media as well.  In my case better safe than sorry.