World Map PRD - New feature proposal

[Benjamin1381]

(PRD) for Airbnb "Trips" Feature Enhancement

World Map Overlay & Gamification 

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Introduction

This PRD outlines the proposed enhancement to the Airbnb "Trips" section, introducing a new feature that overlays a geographical world map with color-coded representations of users' past travels. The enhancement aims to gamify the travel experience, making it more engaging and fun, while also driving additional rentals and revenue for Airbnb.

Purpose

• To provide a visually engaging and interactive way for life-long travelers to view their travel history.
• To gamify the travel experience, encouraging users to explore new destinations.
• To drive increased bookings and revenue for Airbnb.

Scope

The scope includes the design, development, and integration of the world map overlay feature within the existing Airbnb "Trips" section.

Success Metrics

• Increase in user engagement measured by time spent in the "Trips" section.
• Growth in the number of bookings post-implementation.
• Positive user feedback and increased social media shares of travel maps.
• Achievement of targeted revenue growth related to the new feature

Proposed UX Design Concept

Functional Requirements:

• World Map Overlay:
• A world map should be integrated into the "Trips" section, displaying users' past Airbnb locations.
• The map should be interactive, allowing users to zoom in/out and pan across different regions.
• Color Coding:
  • Locations where the user has stayed in an Airbnb should be color-coded based on frequency of visits (e.g., light to dark shades).
  • Destinations without Airbnb stays should be marked in gray.
• Interactivity: 
• Hovering over a pin would display a tooltip with a summary of the stay (e.g., "Boston - Hosted by Boris & Susan - Sep 6–12, 2021").
• Clicking on a pin would expand to show detailed information, including pictures from the stay and options to rebook or share the trip.
• Data Integration:
• The feature should automatically pull data from users' booking histories to populate the map.
• The map should update in real-time with each new booking.
• Gamification Elements:
• The feature should include elements like badges, milestones, and challenges to incentivize users to explore new destinations.
• Users should be able to share their map and achievements on social media platforms.
• Cal to action:
  • The map should provide a primary call to action which encourages the user to book a new trip. 

[Bhumika]

Hi @Benjamin1381 ! Thank you for sharing such interesting ideas with us. Please feel free to share your ideas directly with Airbnb using the feedback form here : https://www.airbnb.ca/help/feedback