Hi Everyone,
I'm coming up with new ways for airbnb hosts to increase their bookings through social media (mainly Instagram).
If you have some ideas, please share them below, otherwise i'd love you to take a read.
1. Start an Instagram page for your place, call it what it's called on your listing ie, Blackcottage, post regular, nice pictures of your airbnb, introduce yourself on it.
2. Create a hashtag that represents your place ie, #blackcottageuk and keep using it when you post a picture'
3. Include your instagram username in your airbnb profile/ listing, this helps your potential customers find you, take a closer look and get a real feel for your place!
4. Run Instagram ads for your listing, when people click on your ad they will be taken to your airbnb listing where they can book.
5. Influencer marketing- you'd offer your place up for a few nights and a professional Influencer (with a large online following) stays at your place, captures the experience through video/ photography and then posts about it on their channels (ensuring you are 'tagged' into the posts so their viewers can click through to your page and potentially make a booking).
If you have any questions about the above then let me know and I would be happy to help you. If you haven't tried Influencer marketing before, I would also like to know whether or not you would consider it, why/ why not and what kind of tool or service would help you get more bookings?
Thank you and feel free to ask me anything social media related 🙂