@Rebecca181 @Huma0 @Pete28
I gladly leave to Brian Chesky and his caste of great priests his stylish collections, his categories and sub-categories, self-check-in, vanity and cunning for the rapid ascent to the summit, and the consequent turnover.
Now, finally, I can devote myself to listening to Mozart and the art of the arrangement of cut flowers. Disobedience, in this case, is a value or a negative value? As a lover of history, I only know that the border between utopia and dystopia is very uncertain and porous and that what looms on the horizon - in this crucial passage of its history - is not my AIRBNB. Not anymore now.
The mission has changed. The banal business of departure is now over, even more changes are expected.
Can you continue in your mission even when you grow up too much? Or is the growth demand so important that it gets the better of everything and everyone?
Those who travel adore the AIRBNB formula both because of its downward price policy and because it is particular: it is an experience that conquers, it is undeniable.
AIRBNB wants to grow even more. He knows he has intercepted a need. He knows he created an addiction. Those who have never used AIRBNB, once tried, often become a regular consumer / user. So what does AIRBNB mom do? Raise the shot and, with it, the price.
It makes you live a special and different experience that goes beyond the low prices and that, despite the old imperfections (worn tools, such as performance and selective reward systems) will create new forms of dependency: from the pret-a-porter houses to the album of "Family", "Work", "Honeymoon", from superhosts to super houses "bollined" by the super-expert of part with a certificate of congruity.
Just travel on a small scale. Enough "craft" hospitality. Just penniless au pairs and pimply students. Enough rooms with one or two rooms.
AIRBNB now promotes the new product, the new "drug", operating in an increasingly urban and glamorous context. After the launch, the next step will be to induce (by all means, even the meanest) an ever-increasing disaffection towards the users' hard core, the minus (habens) and their behavioral models.
Mankind is pliable - even the AIRBNB subgroups - and the agency knows this, as well as knowing that the whole AIRBNB system is based on who supplies the raw material: the hosts.
Here then is the need to get the most out of them: a task not at all easy, an unnerving work on the hips until exhaustion. After the use of worn-out marketing techniques (Lower the price, please) and matching techniques (You know, dear, that near you there are hosts that practice lower prices than yours). It will soon pass to:
Hey, poor host, what are you waiting for to make your hovel "better"? Four Russian globtrotters, who eat caviar and Cristal while migrating from one announcement to the next, can not wait to set foot in your house for € 1,000 a night! This is your awake service. Work hard to guarantee them a stay that satisfies their (gargantuan) expectations.
Of course, things can not go the right way, as is often the case: the high-flying hawk (superhost) trained to capture coveted prey (guest money) may no longer respond to the call of the falconer (AIRBNB), with unexpected outcomes and consequences not estimated.
