Your title and your photos must express the strength of your home as directly and forcefully as possible. Now do not give in to blackmail, @Sara1061.
The trap into which AIRBNB wants you to drop consists in setting your presence in a oversaturated market fighting a price war from which you would surely come out with broken bones. Why? Because you will always find someone who makes lower prices than yours.
Consider other possibilities: for example, reduce the minimum stay, change the cancellation policy, etc. but above all if you can’t nail the price, go for the quality.
Sometimes just a few small restyling, some slight modification of the offer, can make the difference. More better services can make more comfortable and "exclusive" the stay in your home, Result? You’ll intercept a slightly higher target market.
But how to ride the wave of success? Offline and online promotions can help you.
To become creative in this area, you should think that AIRBNB does not exist. You should focus in the first instance only on your neighborhood. You need to think about well-targeted initiatives to make yourselves known by that potential public who still does not use AIRBNB and and other portals and who still choose established formulas like hotels.
So the first priority target to let people know about your apartment are your friends, colleagues, mothers of your son's or nephew's schoolmates, classmates of the gyms.
An old and effective tool is your card and its digital version, a website dedicated to your home, with a nice picture (the first you put on the description on the portal), with your telephone number and e-mail references, and of course the home URL on AIRBNB.
Are you looking for a good, affordable accommodation in the area? The hotels are full and you do not know where to stay? You have solved your problem, "Ruby sunset of Porto" is for you!
A familiar face is essentially a guarantee. Hairdresser, baker, doctor are high-traffic places. Put your card on the message board at the university, in the supermarket, hospitals, convention centers, sports areas, swimming pools, theaters. People who may be interested in a temporary accommodation at a good price gravitate in all these places.
"Widen the potential pool of guests" is the operative word here. Talk about your accommodation to the sexton, the newsagent, the manager of your bank. Leave your card at advertising agencies and modeling agencies.
It is important to know the hightly attractive events that will take place in your city and plan the online promotion activity. If you have a list of friends or groups on WhatsApp, write a nice message and send it to everyone. Periodically send it back.
Create a post on your favorite social network with the link and a short catchy description. Share this post periodically, just before important events. Finally insert the name of the university or its acronym in the title of the description on AIRBNB so that it can be “captured” by search engines.
