It's always useful as a host to have a plan to drive traffic to your listing, particularly out of season.
Do you have a marketing plan in place to promote your listing?
Have you spoken to your local tourism people to see how you can work with them to promote your listing (for example could you advertise on their website) (what can they tell you about footfall for properties of your type)
Do you promote your listing through your own blog/social media etc
Have you spoken to your local university/large business to see if you can advertise your place (if it appeals to your market0.
In marketing terms look at
1. What do you want to achieve ie occupany for 48 weeks a year
2. Who do you see as your typical target customer - age, social demographic, where do they come from
3. What can you offer that your competitors can't
4. How do you reach your customers - this is the more tricky bit (what channels would they use to make a decision about which property to stay in) for example advertising on local tourism and accommodation sites, partnering with local attractions/businesses etc
5. What channels do you have - social media, BNB, blog, spreadsheet of past customers - you can send special offers for them and their family/friends
6. Measure what you do - what has brought you in most bookings, what hasn't worked so well. Do more of what works and less of what doesn't 🙂
Good luck
