No new bookings since receiving 4 stars

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No new bookings since receiving 4 stars

Hello, my cottage bookings have been going great all year with my 5 star booking. I get 1 review of 4 stars which lowered me to 4.97 (don’t understand the math) for a crazy reason of my location is not prefect because we’re in the middle of the forest and we have shade from trees. So the guest marked us 4 for location and 4 for value. Normally I would think 4 stars is still great and guest clearly doesn’t know cottage life. But I feel I’m being punished by Airbnb with lack of visibility on site. And no bookings…. Has anyone noticed this? 

Top Answer

@Cathy1311 

You have a fantastic place!

 

I'm afraid the listing was not setup correctly with you as owner - agree with the other posts.  With the property manager listed as owner, they can change the banking information on the listing and have total control over it. Additionally, Airbnb only knows them as the owner - not you. If you need to terminate your agreement with the property manager, you will have to create a new listing and start over. All the reviews also stay with the property manager. Additionally, Airbnb has been suspending the new listing as a "duplicate" under their Circumvention Policy and you may have difficult getting them to understand that you are the actual owner - not the property manager on the old listing. This process is AI driven and legit new listings are being suspended, even though their were no listing issues or negative reviews on the previous listing setup by the property manager:

 

1. You should have been setup as "Owner" on the listing

2. You then invite someone as a full access Co Host (your property manager)

3. Once they accept, you can make them "Primary Host" and they will then handle everything with the listing

4. Guests will see them as "Host" but you retain ownership of the listing and are shown as "Co Host" to guests 

 

Primary Host vs Owner vs Co Host

https://www.airbnb.com/help/article/1536

 

Airbnb Circumvention Policies

https://www.airbnb.com/help/article/3566

 

I would have the property manager add your name as Co Host now so you can at least monitor the listing. You can turn off notifications in your account settings if you don't want to get all the Airbnb alerts for guests messages, but at least you can monitor the listing.

 

Missing/Incomplete Listing

Your reviews are very good and the property manager is mentioned many times as doing an excellent job by the guests. That said, the listing could be better and  is missing information. The photos although good quality need tweaked. The listing could definitely benefit from being optimized.

 

Where You'll Sleep Section

As @Shelley159 mentions, there should be photos in this section - not icons. The reason the icons are there is the property manager has not added the beds to the sleeping arrangements on one of the photos for each bedroom.

 

Joan2709_0-1760536661130.png

 

Photos & Captions

Photos are probably the top factor for listing success - many guests make a booking decision on photos alone. Please....have your property manager at least put captions on the photos so guests know what they are looking at. Not just say "Kitchen" on the kitchen photos for example. Captions should tell guests what they can do, experience or enjoy on each photo. For the kitchen something like "fully stocked and equipped kitchen makes meal prep a breeze". You get the idea.

 

Photos - Highlight Amenities/Guest Experience

You're missing opportunities to highlight amenities in the photos. They need staging. Looks like you have a wood stove? Where is the cozy photo of the fire going in the stove? The table should be set like your guests are ready to sit down and enjoy a meal - dishes, glasses, placemats, cutlery. Where is the coffee station photos? Where is the fire pit photo (with fire going)? I would take a photo of someone's arm with coffee cup as if they are having morning coffee on the top balcony/deck. You get the idea.

 

Cover & Next 4 Photos

Your Cover Photo and next 4 should be your best photos and highlight the most unique amenities of the listing. I don't think the current cover photo is the best to use. Additionally, the sauna photo has no caption and looks like a shed, or some guests might think this is the house? Guests need to know this is a sauna - not a shed. I would take an interior shot of the sauna and use that instead of just a "dead" exterior shot. A caption would also be helpful "Sauna. Mountain views. Pure bliss." or something similar. If there is a view in the sauna, I would take a photo of that and use that as the one of the first 4 photos. The picture of the sign "Camp Halliburton" is not an amenity - it's a sign. Highlight one of the other great amenities here like that awesome deck! It also shows the fall colors which is perfect for this time of year. You can keep the photo of the sign, but put it lower in the photo grid. I suggest reshotting the deck photo. I would add some string lights, have the firepit going and maybe 2 glasses of wine on a small table by the firepit. Turn on ALL the lights inside/outside, open any window curtains/blinds and reshoot at twilight when you see a soft glow from the lights and firepit, but still able to see the house clearly. Deck photo of BBQ and view should have covers removed and outdoor table set like guests can just sit down and enjoy that fabulous deck. You get the idea.

 

Joan2709_2-1760539231566.png

Joan2709_4-1760539983586.png

 

Title

I would change your Title. You have 50 characters to highlight the best/unique features of the property and get guests to stop scrolling in a search. Putting "Camp Halliburton" does nothing to get a guest to stop scrolling - your waterfront, A-frame & Sauna are good features to include. Save "Camp Halliburton" for somewhere in the description text and not in your title. Keep in mind that only 32 or so characters appear in guest searches, so put your most important info first.

 

Mountaintop A-Frame w Sauna/Views!   - (or something similar)

 

Guest Safety Section Missing Info

Must climb stairs should be added (stairs mentioned several times by guests) 

Nearby water 

Potenially dangerous animal (you mentioned trash should not be left outside)

 

Joan2709_1-1760539078617.png

 

Amenities Info Missing

There is a lot of info missing in the Amenities section. It's crucial to add all the little edits Airbnb suggests as indicated by the pencil icon in this section. This is then shown to guests on the Listing Page in the amenities callout area:

 

Joan2709_3-1760539781714.png

 

Other suggestions for optimization too numerous to list here. Although the property manager seems to have alot of listings, your listing was not setup correctly, is not optimized as it should be and has missing and incomplete information. Listing completeness is one of the factors the Airbnb search algorithm takes into consideration when ranking your listing in search results. 

View Top Answer in original post

16 Replies 16

I agree @Joan2709 this property manager isn't acting in the owners best interests . 

as a cohost myself this really upsets me.

Elisa
Community Manager
Community Manager

Hi @Cathy1311 😊

I'm sorry you're dealing with this, but I'm glad many hosts shared great advice with you.


How is it going at the moment? Have you been able to edit some things in your listing yet?
Looking forward to hearing from you.


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