Starting with new listing statistics

[Amber1175]

Hi everyone,

I’ve been using Airbnb as a guest for about 9 years, but I’ve only recently started hosting.

I’m still in the early stages and not getting many bookings yet, so I’m trying to better understand how my listings are performing.

I wanted to start by looking at the KPIs and statistics provided by Airbnb (views, conversion rate, search performance, etc.), but I’m having trouble finding where these are located in the platform.

Could anyone point me in the right direction or share which metrics are the most useful when starting out?

Thanks a lot for your help!
Amber

[Mike-And-Jane0]

@Amber1175 when you find the stats they will not make sense. We often had bookings when the stats said no one had viewed the property!

[Amber1175]

Hi, can you indicate where do I find the stats please ? could you give me feedback on my listings please (no filters just most bold and direct possible) 

[Mike-And-Jane0]

@Amber1175 I'll leave the location to someone who knows where it is.

I had a quick look at one listing and it said it had free parking on site then paid parking on site on the next line. 

The pictures seem to show lots of messy wires from the tV.

I suggest you look at the listings as a guest sees them and correct the contradictions. Also check all the amenities as more become available once you list.

Finally have you switched on pro tools to get the multi calendar which is essential for your number of listings

[Amber1175]

You are right and & thanks for the call out on the cables ! the electrician is indeed coming tomorrow to fix it.

I do not know where to switch on the airbnb pro tools can you help with that 

[Mike-And-Jane0]

@Amber1175 yes I can remember that - Go into your account (NOT a listing) by clicking on your picture. Then pro tools is one of the 9 or 10 boxes that come up.

[Joelle43]

Hello @Amber1175 

Below is one of the two guides on Pro Tools - the other one you can find under the Homes Menu here on the CC under Host Guides:

https://community.withairbnb.com/t5/Host-guides/Guide-How-to-Use-Pro-Tools-amp-Rule-Sets-to-Create-a...

Pro Tools offer more detailed information for our stats than the ones you'll see from your phone.  Once Pro Tools activated, only possible from a computer, you'll need to be in host mode obviously:

==>Top right hand corner, you'll see three lines - click

==>Insights

==>Conversion

==>Views

==>Check out Wish list to see how many people have put your listing into their wish list 

Under Views:

You see a calendar but the dates show you the views from last month but you can also see the views you've had for dates in the future.  This is really cool as you can monitor from week to week if you like, the views you're getting.  I always write these down so that I can go back and compare from one week to the next.  

You'll be able to see your conversion rates and see how many times your listing has appeared on the first page and then how also see a  click through rate.

You can also download Airreview by rankbreeze (from Google) which is free and this also monitors your views etc.  It's also a great tool to see at a glance, the reviews guests have left for previous stays.  A really handy tool I discovered later in my hosting life and one I really appreciate.  

Hope this helps,
All the best
Joëlle