I highlight proximity to the area's known and lesser-known things to do for couples and families. I also state how far we are from large event venues that feed our tourism. I highlight proximity to colleges and universities for those parent visits to see their college kiddos.
My short-term rentals are walkable to our charming downtown area, which has been described as a "Hallmark movie" type Main Street. Our community supports small businesses, making the downtown area fun and unique with the variety of shops, dining, and desserts. There is something for everyone, and everyone you meet working at these places likely has typical Southern hospitality.
It's not just about our amenities, views, property, or location—it's about everything. It's the combination.