Hello fellow hosts and Airbnb team,
I've noticed a significant gap in the current listing structure that affects both hosts and guests: the inability to display season-specific property descriptions.
The Problem: As the owner of several mountain properties in Bansko, Bulgaria, I've realized that guests book our properties year-round, but their expectations and interests vary dramatically by season. In winter, they want ski information; in summer, they want hiking and outdoor activities; in shoulder seasons, they want cultural experiences.
Currently, I must choose between:
- A generic description that doesn't fully speak to any season's unique offerings
- Manually updating my listing several times a year (time-consuming and easy to forget) which might be misleading for the planned travel period
- Creating multiple identical listings with different seasonal descriptions (against platform rules)
The Solution: Allow hosts to create 3-4 seasonal description variants that automatically display based on guest search/booking dates.
Benefits:
- For guests: More relevant information based on when they plan to visit
- For hosts: Higher conversion rates and better-prepared guests
- For Airbnb: Increased bookings, especially for off-peak seasons where specialized descriptions could highlight seasonal attractions
Has anyone else faced this challenge? Airbnb team, is this something that could be considered for future updates?
Thanks for considering this suggestion that would truly enhance the platform experience!
