How accurate are Performance metrics in Airbnb?

How accurate are Performance metrics in Airbnb?

Does anyone know if the Performance/Conversion/Views data is reliable or accurate? I've been hosting for over a year now and have not been able to make heads and tails about this data. For the past 4 weeks, my listing has been showing on average 0-1 views per day whereas it was showing >500 views per day during the prior 30 days. When I called Airbnb support, they told me the "raw data" they see on their end shows my listing was showing over a hundred views per day for the same date we compared (August 1st). The reason being there's a "delay" when this raw data gets shown to the Performance page. Anyway, I want to know if anyone is seeing a similar pattern as this could be a result of the recent changes made by Airbnb. Not really sure whether to trust this data. 

4 Replies 4
Kevin1718
Level 2
Ashbourne, Ireland

I find it accurate, I have two properties and just need to be clear which property you are looking at. 

What I would like to see id the performance metrics against other properties in the area so that I can be sure that my properties are performing, I believe that these are only available to professional hosts.

Mike-And-Jane0
Top Contributor
England, United Kingdom

@Kevin1718 you can compare to a previous time frame or similar properties. If the latter isn't available to you switch on pro tools in your account and it will be.

Thanks appreciate that

Truman5
Level 2
State College, PA

I have also been skeptical of Airbnb’s analytics. I have often seen info that does not track. Like right now under average page views , one listing shows 33 in last 30 days compared to 127 in previous 30 days (a difference of 84). Yet the summary states “total page views is UP 84 since this time last month.”

 

Another listing (which has a lot more activity, btw) shows 20 in last 30 days compared to 21 in previous 30 days. The summary then states “total page views is down 111 since this time last month.” 

It’s not clear what their algorithms are doing with the data.