Increasing bookings

[Mega-Mutiara0]

I have a listing, Swarna Mandapa. This is a Hi End 4 bedroom 650 sq m Luxury property in Uluwatu Bali.

It is totally uniqie, and cant be compared to any other rental in Bali. We have received bookings but not that many. Everyone who visits falls in love with it, with most guests extending their booking.

However, my issue is that  there is a new build 4 bedroom wooden villa within 200 meters from my property, which appears well appointed and looks comfortable, but it doesnt have a pool, and is a more common basic type villa.

 However, the difference between the 2 villas is that the other one which gets heavily booked, even tho their rate is nearly 2x more expensive.

I deliberately reduced my rate to try and attract bookings, but so far this has not seen any increase in bookings so I am at a loss as to why my property is being overlooked by potential guests.

Any thoughts or advice would be appreciated. 

Thank you

[Elisa]

Hi @Mega-Mutiara0 😊, 

thank you for asking this question in the community center!

When did you start hosting?

I'm tagging some hosts who they might know how to help you: @Ivan2229, @Jon5060, @Kate2192, @Allik0, @The-Ruma0 and @Nitin80

Thank you in advance everyone.

[Bob297]

@Mega-Mutiara0 
If you provide the link to the other property, I won't mind to compare

[The-Ruma0]

I’d dig into whether this is actually a pricing problem or a visibility one, because the fact that dropping your rate didn’t move the needle tells me it’s probably the latter. If guests were seeing your listing and choosing the competitor because of price, you’d see more inquiry volume even if they didn’t convert. But if your inquiry count stayed flat after the rate drop, something else is filtering you out of the search.

My guess is the competitor’s listing is just easier to find and easier to understand. That could be their photos (are theirs brighter, lifestyle-focused, or just clearer?), their listing copy (super specific about who it’s for and what the experience is, not just luxury amenities), or their review velocity (even middling reviews with recent activity can outrank a quiet premium listing in search). Bali’s crowded, and the algorithm rewards recency and activity. Otherwise feel free to dm if you're confused somewhere.

@Mega-Mutiara0 

And thank you Elisa for mentioning so we can help