作为房东，我们如何给房源定价？

[张4]

房源定价无疑是房东们最关心的问题之一，本文以西雅图为例，向房东展示影响房源价格的因素。

致力于为房东提供以下信息：

1. 时间方面：在一年中的什么时间房源出租价格较高？随着月份、季节的变化，房东应如何改变定价策略？
2. 位置方面：房东拥有房源所在街区的其他房源价格如何？
3. 房源质量方面：哪种房型、床型的房屋能定价更高？
4. 房东素质方面：如果想让自己的房屋以更高的价格成交，作为Airbnb房东，可以向什么方向努力？

相关结论：

时间方面：

西雅图在夏季将迎接更多的游客，房源价格会夏季大幅上涨，且此时可预定房源量较少。此外，周五和周六是西雅图家庭旅馆营收的黄金时段，预定家庭旅馆的顾客较多，房源标价也更高。

时间对房源价格的影响

位置方面：

住宿价格最高的房源基本集中于西雅图的Queen Anne和Downtown。Queen Anne作为西雅图的老牌富人区，周边汇集了西雅图各种地标性建筑，包括太空针塔、中心公园等。Downtown作为西雅图的市中心，既有潮流名店、特色餐馆，还汇集了一众高楼公寓，也是游客偏爱的住宿地之一。

位置对房源价格的影响

房源质量方面：

顾客在选择家庭旅馆时，往往更倾向于整租而不是合租，相比沙发、榻榻米等床型，真正的床在房价上更有竞争力。西雅图超过半数的家庭旅馆都是一卧一卫型，且在大众普遍的需求范围内，增加一个浴室或卧室时，价格增幅较小，但当超过这个范围时，价格的增幅就会变得十分明显。

房源质量对价格的影响

房东素质方面：

回复信息更快、回复率更高、经营时间更长的房东，往往将自己的房源标上更高的价格。且在经营时间相同的情况下，回复率>95%且回复时长更短的房东可以定更高的价格。

房东素质对价格的影响

图表的详细展示可见：https://public.tableau.com/app/profile/.59532664/viz/Airbnb_16672794195320/1?publish=yes

[Emiel1]

Google translates:

How we price our listings as hosts

Listing pricing is undoubtedly one of the top concerns for landlords. This article uses Seattle as an example to show landlords the factors that affect listing prices.

Committed to providing landlords with the following information:

Timing: At what time of year are listings more expensive to rent? As the months and seasons change, how should landlords change their pricing strategies?
Location: What are the prices of other listings in the neighborhood where the host owns the listing?
In terms of housing quality: which room type and bed type house can be priced higher?
In terms of host quality: If you want your home to be sold at a higher price, as an Airbnb host, what direction can you work towards?

Related conclusions:

In terms of time:

Seattle will welcome more tourists in the summer, prices will rise sharply in the summer, and fewer listings will be available at this time. In addition, Fridays and Saturdays are prime time for Seattle homestay revenue, with more customers booking homestays and listings with higher prices.