Hi @Kim655,
Thanks for sharing your situation! It sounds like you’ve built a solid reputation with your listing over the years, and your offering is strong: a spacious master bedroom with an ensuite, great reviews, and a prime San Diego location. It’s unfortunate to hear bookings have slowed down, but let’s take a step back and evaluate your situation objectively.
Market Dynamics in 2024
The market for 30+ day stays has shifted in many regions, especially post-pandemic. During 2020-2022, there was a surge in demand for mid-term rentals as professionals worked remotely, relocated temporarily, or sought flexible housing. However, with offices reopening and more people returning to stable housing arrangements, this demand may have softened. San Diego’s rental market, in particular, has seen more competition with the rise of property management companies catering to mid-term stays.
This doesn't mean your listing can’t stand out—just that adapting to the current environment is key.
Price Isn't Always the Answer
Lowering your price may not yield the results you’re looking for. Instead, focus on perceived value. Highlight what makes your listing ideal for professionals seeking 30+ day stays. For example:
- Does your condo have a dedicated workspace, fast Wi-Fi, or access to nearby coworking spaces?
- Can you provide a small move-in package (like snacks, coffee, or toiletries) that makes long-term guests feel welcome?
- What’s the neighborhood vibe? Proximity to business hubs, great cafes, or transit is a selling point.
Position Your Listing Strategically
Professionals are a great audience to target, but the competition for this niche is growing. Ask yourself:
- Have I updated my listing's photos recently? Photos can make or break the impression, and potential guests need to feel your space is exactly what they want.
- Does my description cater to remote workers? Mention features like noise levels, lighting, and any extra conveniences for long stays.
- Am I utilizing SEO on Airbnb? Update your title and description with keywords like “San Diego professional stay,” “business-friendly condo,” or “remote work haven.”
Expand Your Audience (Within HOA Rules)
Since you’re limited to 30+ day stays, think about:
- Traveling nurses, medical professionals, or professors: San Diego has a strong healthcare and education presence, so market to professionals needing medium-term housing.
- Relocating families or individuals: Partner with local real estate agents or relocation companies to attract people transitioning to the area.
- Seasonal stays for retirees: San Diego is popular with snowbirds who need longer rentals in the winter.
Reassess and Plan for 2025
- Stay competitive: Check out similar 30+ day listings in your area. Are there new players, amenities, or trends they’re capitalizing on?
- Build direct relationships: If you've had repeat guests or great past reviews, reach out to those contacts directly. They may know someone looking for similar accommodations.
- Diversify platforms: While Airbnb is a fantastic tool, you might benefit from listing on other platforms, such as Furnished Finder (popular for mid-term stays) or corporate housing platforms.
Leverage Reviews
If you consistently get great reviews, use them to your advantage. Add quotes from past reviews to your listing description to build credibility and trust for future guests.
I hope this helps give you some actionable steps for 2025! The market may indeed be changing, but with a few adjustments, your beautiful condo can continue to attract the right kind of guests.
Wishing you lots of bookings and great guests in the new year!
