Looking for tips and support to Improve Airbnb Marketing

RaviTheeraDev0
Level 2
Mumbai, India

Looking for tips and support to Improve Airbnb Marketing

Hi Community, 👋 

I’m currently looking to improve the visibility and bookings for my Airbnb listing and would love some guidance or support around marketing best practices.

I’m particularly interested in:
- Effective digital marketing strategies (Instagram, Facebook, Google, etc.)
- Tools or services other hosts use to increase engagement
- Tips for optimizing listing photos, titles, and descriptions
- Collaborating with local influencers or photographers
- Any Airbnb-specific features or promotions I might be missing out on

If anyone here has successfully boosted their listing visibility through unique strategies or third-party support, I’d be grateful to hear your experiences.

Thanks in advance for your help and suggestions!

Warm regards,
Ravitheeradev 

5 Replies 5
Marie8425
Top Contributor
Buckeye, AZ

@RaviTheeraDev0 

You might not be addressing correct issue .  Airbnb Display of your listing is demoted based on not meeting Airbnb Standard of 4.8.

An Airbnb Listing which displays an Overall Review below the Airbnb Standard of 4.6 is heading towards removal if not corrected.

Thank you 

 

Bhumika
Community Manager
Community Manager
Toronto, Canada

Hi @RaviTheeraDev0 , that's a great question! Did you get a chance to see host Marie's comment? 

 

I am also tagging a few hosts to see if they have any digital marketing ideas for your listing : @Paras45 @James4510 @Peakpulse0 @Chippy3 @Dr-Jayanthi1 

 

Have you been doing additional research on the side? Do share with us your findings, if any🌻

 

All the best,

 

 

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Please follow the Community Guidelines

Peakpulse0
Level 5
Abuja, Nigeria

@RaviTheeraDev0 

 

Hi RaviTheeradev0,

 

Thanks for your thoughtful post—it's great to see a host so proactive about improving their listing's performance.

As a property manager and digital marketer with over five years of experience, I help hosts like you boost visibility and bookings through high-converting strategies tailored specifically for the Airbnb and short-term rental space.

 

To answer your questions more directly:

 

Many hosts overlook the power of strategic SEO optimization—this includes crafting compelling, keyword-rich titles and descriptions, and using high-impact phrases that match what travelers are actually searching for. When done right, it can drastically increase your search ranking on Airbnb.

Listing photos should feel vibrant and professionally edited—first impressions count.

 

I often recommend working with a local photographer or using editing services that bring out the natural light and ambiance of your space. If you like, I can connect you with someone reliable.

 

On the social media front, Instagram reels and Facebook carousel ads have become powerful tools to engage potential guests. Pair that with geo-targeted Google Ads and influencer collaborations, and you can drive traffic straight to your Airbnb listing from beyond the platform.

 

If you're open to exploring these strategies further, I’d be happy to provide a tailored audit or even collaborate on boosting your listing’s reach.

Wishing you more visibility and steady bookings ahead!

 

Warm regards,
Peakpulse0

Hi there @RaviTheeraDev0  Just wanted to share from experience, our listing often ranks on page one, often in the top position, and our views regularly outperform competitors usually by up to 4,000%.

While every listing is different, I've found that Airbnb's algorithm takes into account a combination of factors like guest engagement, response time, booking conversion rate, and more. It can definitely feel like a puzzle, especially when visibility fluctuates. I’d recommend getting a bit of strategic support if you're serious about boosting your performance. 

 

Feel free to DM me if you'd like to swap notes or chat more about what’s worked for our listing. 

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